Guardrails - by Craig McDonogh (Paperback)

0 out of 5 stars with 0 reviews

New at

$24.99

FormatPaperback

Pre-order

Free & easy returns

Return this item by mail or in store within 90 days for a full refund.

Eligible for registries and wish lists

About this item

Details

Highlights

Neither hope nor denial are strategies for managing AI risk.AI adoption is accelerating faster than any previous technological shift.
About the Author: Craig McDonogh is an accomplished marketing executive and AI ethicist with more than 30 years of experience in global B2B software.
220 Pages
Computers + Internet, Artificial Intelligence

Description

About the Book

A practical guide to implementing AI intelligently to supercharge your business, without risking your reputation.

Book Synopsis

Neither hope nor denial are strategies for managing AI risk.

AI adoption is accelerating faster than any previous technological shift. The opportunities for creating competitive advantage are huge - but so are the risks of new, faster routes to reputational damage.

GuardrAIls bridges the gap between innovation and reputation management by providing actionable, non-negotiable guardrails for ethical AI together with a framework for managing the Seven Pillars of AI Reputational Risk. With incisive case studies from companies such as Air Canada, Coca-Cola and Google Photos, together with concrete decision frameworks, crisis playbooks and a pragmatic 90-day action plan, it enables leaders to adopt AI aggressively but responsibly, and turn potential crises into competitive advantage.

Discover how to put in place effective AI governance, not as a technical or legal exercise but as a critical marketing and brand-protection discipline, so that you can actively maintain brand authenticity and stakeholder trust as you chart the path into the future.

About the Author

Craig McDonogh is an accomplished marketing executive and AI ethicist with more than 30 years of experience in global B2B software. He has led marketing teams and strategy at companies including ServiceNow, BMC and Perspectium, and more recently at AI-driven organizations such as Forma.ai and Imgix. He is an advisor on AI Ethics to the University of San Francisco Digital Marketing Program, and publishes a daily newsletter on responsible AI at ethicore.substack.com

Craig combines a technical understanding of how AI systems work with deep experience in the ethics of AI, advising on issues such as fairness, transparency, accountability, and sustainability. Recognized as both a SaaS marketing leader and trusted voice on AI responsibility, he helps organizations adopt AI in ways that build trust, minimize risk, and drive long-term value.

Specifications

Dimensions (Overall): 8.5 Inches (H) x 5.5 Inches (W) x .69 Inches (D)

Suggested Age: 22 Years and Up

Number of Pages: 220

Genre: Computers + Internet

Sub-Genre: Artificial Intelligence

Publisher: Practical Inspiration Publishing

Theme: General

Format: Paperback

Author: Craig McDonogh

Language: English

Street Date: October 13, 2026

TCIN: 1011594368

UPC: 9781805760382

Item Number (DPCI): 247-50-3558

Origin: Made in the USA or Imported

If the item details aren’t accurate or complete, we want to know about it.

Shipping & Returns

Shipping details

Estimated ship dimensions: 0.69 inches length x 5.5 inches width x 8.5 inches height

Estimated ship weight: 1 pounds

We regret that this item cannot be shipped to PO Boxes.

This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.

This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.

See the return policy for complete information.