Quantware - by Esra Kucukciftci (Hardcover)

Book Synopsis

Artificial intelligence isn't simply the next evolution of software--it is an entirely new system of value creation. In Quantware, pricing strategist and technology advisor Esra Kucukciftci introduces a bold framework for understanding how AI will transform organizations, business models, pricing, and competitive advantage in the post-software era.

For decades, companies operated in a world defined by hardware and software. But according to pricing strategist, advisor, and University of Minnesota lecturer Esra Kucukciftci, AI represents something fundamentally different: a new system of value creation she calls Quantware. AI is not simply software with smarter algorithms. It is a new commercial and organizational paradigm that requires businesses to rethink how they create value, structure teams, price offerings, and compete.

In Quantware, Kucukciftci presents a compelling vision of the post-software, post-product era and provides leaders with a practical framework for navigating it. Drawing on experience advising Fortune 500 companies, technology firms, private equity portfolios, and AI innovators, she argues that organizations must move beyond products and software subscriptions toward outcome-based business models powered by intelligent systems.

Readers will discover:

- Why AI represents a new system of value creation rather than a continuation of the software era
- How businesses are shifting from products and tools to outcomes and resolutions
- What new organizational models are emerging for AI-powered companies
- How pricing, monetization, and commercial strategy must evolve in an age of intelligent systems
- What executives, investors, and innovators must do now to prepare for the next decade of competition

Provocative, timely, and practical, Quantware offers leaders a new vocabulary and roadmap for understanding one of the most significant business transformations of the modern era.

About the Author

Esra Kucukciftci is the founder and managing principal of Pricing Innovations and an adjunct professor in the Carlson School of Management MBA program at the University of Minnesota. A recognized expert in technology pricing, monetization, and commercial strategy, she has advised organizations including IBM, Visa, Autodesk, Intuit QuickBooks, Dell Technologies, ADP, 3M, and numerous private equity-backed companies. Prior to founding Pricing Innovations, she held leadership roles at Amazon and SAS. Esra is a frequent speaker on artificial intelligence, technology strategy, platform economics, and the future of business.