Quantware - by Esra Kucukciftci (Hardcover)

Book Synopsis

Companies are buying, selling, and managing AI as if it were software. But AI does not behave like software--and that mismatch is quietly fracturing growth models, org structures, metrics, dashboards, and investment decisions across the global enterprise. While organizations can track what they are spending on AI models and infrastructure, few have the commercial, organizational, and operational architecture to answer the era's hardest questions: How do we accurately price and capture the value of intelligent outcomes? How do we redesign our workforce and talent models beyond naive headcount cuts? How do we prove, measure, and scale real return across an enterprise built for human-operated software, not intelligent systems?

In Quantware, technology pricing strategist Esra Kucukciftci reveals that these enterprise roadblocks are not temporary growing pains. They are the evidence of a fundamental economic paradigm shift from software to quantware: a new system of value creation that is dynamic, distributed, and continually evolving.

This paradigm shift fundamentally rewrites the commercial and operational models. Where software sells tools, static features, and user access, quantware commercializes verifiable outcomes. It redefines what customers pay for, how providers prove performance, how contracts assign risk and revenue, and how enterprises evaluate true return on intelligent systems (ROIS).

Kucukciftci outlines the blueprint for redesigning the enterprise around this post-software reality. She details the transition from Software-as-a-Service (SaaS) to Resolution-as-a-Service (RaaS), along with new approaches to AI outcome economics and dynamic contracts. Crucially, she introduces a new organizational design--The Dynamic Firm-- built to align human talent with machine delivery alongside the PROVE framework to govern intelligent value creation at scale.

Drawing on her experience advising global enterprise technology companies, private equity portfolios, and high-growth ventures, Kucukciftci addresses both sides of the post-software economy: the technology providers building AI offerings, and the enterprise leaders tasked with buying, implementing, and governing them.

For leaders who know AI will reshape their business but lack the commercial, organizational, and operational models for what comes next, Quantware provides the language, architecture, and practical playbook to compete and win in the post-software era.

About the Author

Esra Kucukciftci is the Founder & CEO of Pricing Innovations, advising global technology enterprises and AI vendors on outcome-based monetization and value architecture. She has served as a strategic advisor to leading tech platforms and top-tier private equity portfolio companies, following roles at Amazon, Meta (Facebook), and SAS. Esra is a Lecturer at the University of Minnesota's Carlson School of Management, where she earned her MBA. She also holds a BS in Chemical Engineering from Bogaziçi University.