Quitters Never Win - by Michael Bisping & Anthony Evans (Paperback)

About the Book

With brand new material exclusive to this Updated American Edition, here--in his own words--is the story of the Ultimate Fighting Championship Hall of Famer, Britain's own Rocky Balboa, Michael Bisping

Book Synopsis

With brand new material exclusive to this Updated American Edition, here--in his own words--is the story of the newest member of the Ultimate Fighting Championship Hall of Fame, Britain's own Rocky Balboa, Michael Bisping

Featuring an entirely new chapter for U.S. readers, the story of his induction into the UFC Hall of Fame, fresh insights about his fighting career, never-before-told stories about his film and TV career, and a harrowing account of his fighting off attempted kidnappers while filming in South Africa, Quitters Never Win tells the incredible story of how he went from rough and humble beginnings and then on to a legendary mixed martial arts career capped by winning the Middleweight Championship in one of the greatest upsets in UFC history.

"If I quit the first time I tasted defeat, I wouldn't be here now," Bisping once said.

The ultimate UFC underdog, Bisping fought his way to Number One contender three times, only to be knocked back each time. But he refused to give in, clawing his way to his first World Title shot at the age of 37--and becoming the first ever British UFC world champion.

Loaded with the humor and brutal honesty that first won him a following on the television show Ultimate Fighter 3, Bisping recounts his record setting 13-year fight career battling the likes of Anderson Silva, Georges St-Pierre, and Dan Henderson.

The most engaging UFC color analyst in recent memory, and a budding film and television star, Bisping tells his story in a way that only he knows how.

Review Quotes

"Quitters Never Win is one of the very best MMA books ever written. I covered Bisping's career for over a decade and thought I knew his story as one of the all-time greats. But I learned so much about him and his struggles from reading this book. As a fighter, Bisping was tenacious, exciting and always entertaining. The same can be said of his autobiography, which is the perfect behind the scenes look at one of MMA's true legends."
--Ariel Helwani, mixed martial arts reporter for ESPN

"Michael Bisping is one of the greatest fighters in UFC history, but he's also one of the most entertaining and interesting figures to ever set foot in the Octagon. Bisping spent a decade entrenched in the most grueling sport on the planet before finally achieving his dream of becoming a UFC champion - he is the absolute embodiment of the claim that 'quitters never win.' This biography gives an unprecedented look at one of the most incredible - and most entertaining - careers the UFC has ever seen."
--John Morgan, lead staff reporter for MMA Junkie, host of The MMA Road Show

"To call Michael Bisping's UFC career anything other than astonishing is to sell it well short. This book touches every corner of Bisping's life, and connects it all - the triumphs, the setbacks, the resolve, and the improbable heights at the end - through the crossroads of the cage. If there's only one thing that can match the heart he showed in his career, it's his ability to recount it in his own voice. Quitters Never Win underlines why there will never be another Michael Bisping."
--Chuck Mindenhall, senior writer for The Athletic

"Michael Bisping had one of the all-time great careers in the UFC. You read his autobiography and have to keep reminding yourself the book isn't a made-up story. Bisping really did these things. All this really did happen."
--Dave Meltzer, editor of the Wrestling Observer newsletter

"Quitters Never Win is heart-pounding exciting, laugh out loud funny and, at times, simply heartbreaking. As he notes with horrific detail in the book, Bisping has sight problems, but he nevertheless takes a long, unflinching look back on the good, the bad and the ugly of his astonishing Hall of Fame career."
--Gareth A Davies, boxing correspondent for The Telegraph

"Michael Bisping embraced playing the villain but it is impossible to cast him as the bad guy after reading this autobiography. Bisping tells genuine - and often hilarious - stories from his past as well as the arduous journey he travelled to finally become UFC champion. Bisping was never anything other than authentic during his fight career, and this deep-dive into his life is no different."
--Damon Martin, reporter for MMAFighting.com

"A thrilling tale of the pride of Britain's long and winding journey through adversity to the pinnacle of the UFC. Heart wrenching, moving and inspirational; Quitters Never Win is a must-read to truly understand the makings of 'The Count.'"
--Chisanga Malata, sports reporter for The Daily Star and The Express

About the Author

Michael Bisping is a UFC Hall of Famer, former UFC middleweight champion of the world, an actor, television presenter and podcaster. During his 13-year career as a professional mixed martial artist, his attacking style and quick-witted personality made him one of the UFC's biggest stars. He headlined 14 UFC events across the world and battled a who's who of his era. In June 2016, aged 37, Bisping achieved his childhood dream by becoming the UFC Champion. He was inducted into the UFC Hall of Fame upon his retirement and now serves as an influential color commentator and ESPN analyst. Away from the Octagon Bisping is an actor, television presenter and the co-host of the popular Believe You Me podcast. British by birth, he now lives in California with his wife and three children.

Anthony Evans has been part of the combat sports world all his life. After working as a reporter and media relations expert in boxing, he spent 12 years with the UFC, serving as PR department head and chief of content for UFC Fight Pass. Considered one of MMA's foremost historians, Anthony also created the modern UFC Hall of Fame. A Sunday Times bestselling author, he has also written for television, radio and over 30 newspapers, magazines and media outlets worldwide. He lives in Las Vegas with his wife and son.