Super! - by Jim Steeg (Hardcover)

Book Synopsis

While many books have been written about Super Bowl games, never has one been written about how the Super Bowl itself became the greatest sporting event created in the twentieth century. Only one person can tell that story, truthfully, completely, and in the utmost detail, and that is Jim Steeg.

Publicly known as "Mr. Super Bowl," Steeg spent almost four decades at the upper-most management levels in professional football, twenty-six of those years as the NFL's Senior Vice President of Special Events. During that time, he built, molded, guided and grew the Super Bowl from a singular championship football game into a four-day extravaganza and a beloved national holiday.

In Super! Steeg will chronicle the history, growth, evolution and behind-the-scenes making of the Super Bowl over the last fifty years, with never-before-told stories, humorous anecdotes, and poignant moments. For the first time ever, Steeg will take readers behind the NFL's velvet rope on Super Bowl Sunday, as well as all of the days, months, and years leading up to kickoff, including the meetings, debates, decision making, politics, struggles, cancellations, mistakes, crises, and chaos that go along with being the one man in charge of the world's biggest game. This book will tell the stories and circumstances that caused the Super Bowl to grow from a singular championship football game into four-day extravaganza and explain how and why it has become the greatest sporting event created in the twentieth century.

Steeg includes, in great detail, the leadership, teamwork, organization, and motivation required to pull off decades of innovative, successful, and groundbreaking Super Bowls while the whole world is watching. It will contain observations and conversations of an impressive Who's Who of the NFL, Sports, Entertainment, TV, Government and Politics.

So strap in for your all-access, backstage pass to learn all the intricacies from the maestro himself!

Review Quotes

"Jim Steeg is one of the unsung heroes of the Super Bowl's explosion in popularity. His fingerprints are all over the making of what is now America's preeminent sporting event. As you will see with the amazing behind-the-scenes stories in Super!, Jim was essential in making this championship event "super" in every possible way!" --Jim Nantz

"There is one person--and only one--on Planet Earth most fit to write a book about the explosion of the Super Bowl as a true modern American institution. Jim Steeg was the NFL's great and powerful Oz for twenty-six years. In Super!, Steeg tells the kinds of stories a Secret Service body man can tell about the president. The anecdotes are valuable enough, but the through-line from the end of the Steelers' dynasty to the beginning of New England's is truly the story of how the Super Bowl came to be the biggest entertainment vehicle in the country. I'm glad Steeg didn't just settle for making this book a telling of his greatest hits. Super! will entertain--but it will educate, too--and give you the kind of deep insight about the game no one else could." --Peter King

"Jim Steeg wrote the Magna Carta for Super Bowl week, and this book is to be treasured. It gives us Jim's scholarship, his insider access, and his madcap memories. Irreplaceable!" --Lesley Visser, first woman recognized by the Pro Football Hall of Fame.

"More than anyone, Jim Steeg helped shape and redefine the Super Bowl, transforming into the greatest spectacle on the planet. I had the privilege of working with Jim at the NFL and witnessed first-hand his ability to embrace bold ideas while at the same time mastering the countless details required to pull off something of this magnitude. There is only one person who can truly take you behind the scenes of this remarkable journey . . . and it's Jim Steeg . . . and it's all here." Enjoy the ride." --Arlen Kantarian, Arlen Kantarian, former President and CEO of Radio City Music Hall and former CEO of USTA

"Under Forrest Gregg, I lost Super Bowl XVI. Under Sam Wyche, I lost Super Bowl XXIII. Under Jim Steeg, I negotiated a truce between the Bloods and the Crips in Super Bowl XXVII and I finally won." --Reggie Williams, former NFL Man of the Year, member of the Cincinnati Bengals Ring of Honor and College Football Hall of Fame, and former Cincinnati councilman

About the Author

Jim Steeg, referred to as "Mr. Super Bowl," spent more than four decades at the upper-most management levels in professional football, twenty-six of those years as the NFL's Senior Vice President of Special Events. During that time, Steeg built, molded, guided, and grew the Super Bowl from a singular championship football game into a four-day extravaganza and a beloved national holiday. As the NFL's major decision maker in charge of all aspects of the Super Bowl, he grew a game into one of the largest generators of annual revenues for the NFL. Currently a consultant across both collegiate and professional sports, Steeg resides in Chapel Hill, North Carolina.