They commonly come in travel and full sizes — travel or trial sizes around 1–3 fl oz and full sizes typically ranging from about 8 fl oz up to 16 fl oz.

Most advertise that they are fragrance-free (no added fragrance) and free of dyes, lanolin, parabens and formaldehyde releasers; some also avoid other common irritants.

Label guidance varies: some products are marketed for all ages, others specify minimum ages such as 3 years and up, and a few note suitability for adults, children and babies (some formulas list use from as early as one week old).

They target a broad range of skin types — including sensitive, normal, oily, dry and very dry skin — and many formulas also note suitability for combination and mature skin.

They are often described as lightweight, fast-absorbing and non-greasy/non-sticky, leaving skin feeling smooth and hydrated.

Many list use on the face, hands and body; some products also mention the feet or lips.

Many reviewers report these lotions effectively moisturize, calm irritation and reduce eczema-related dryness and itching; some users report rapid improvement within days for specific products, though individual experiences vary.