The demi-permanent formulas are described as acid-balanced and formulated without ammonia.

They’re designed for professional use but are also noted as suitable for at-home application when instructions are followed carefully; product details include a warning to use with adult supervision.

Shade labels with 'Champagne' appear on both very light and darker blondes—for example, 10 (Ultra Light Blonde) and 6 (Dark Blonde); the collection is described as balanced blonde shades.

Demi-permanent options list a 5-minute processing time, while the permanent formula lists 35 minutes.

They include MiruStyle / Mirustyle X-HP technology described as providing heat protection up to 450°F to help reduce damage from thermal styling.