FENUN INC
Target Plus™ Partner
Pasadena, CA
FENUN INC
FENUN is a leading, innovation-driven e-commerce enterprise that seamlessly integrates manufacturing with trade. With a robust team of over 300 professionals, we master the entire value chain—from R&D and production to supply chain management and global operations. Our unique, vertically integrated model allows us to deliver high-quality, differentiated products directly to the North American market with exceptional speed and agility. Our Core Strengths End-to-End Integration: We control the process from "Design to Delivery." Leveraging our in-house R&D and agile, flexible supply chain, we rapidly transform market insights into best-selling products, ensuring a swift response to evolving consumer trends. Multi-Category Expertise: We specialize in high-growth categories, including Home & Garden, Mother & Baby, Appliances, Outdoor Fitness, and Pet Supplies. Our diverse product portfolio of 5,000+ SKUs is strategically designed to meet mid-to-high-end consumer demands and capture emerging market opportunities. Powerful Brand Portfolio: Moving beyond mere sales, we are brand builders. We have successfully incubated dozens of proprietary brands, with several consistently ranking as Category Bestsellers on major platforms. This brand-centric strategy creates a formidable competitive moat and fosters lasting customer loyalty. Agile & Data-Driven Operations: Technology: Our operations are powered by advanced data analytics, including AI-driven product selection, dynamic pricing systems, and in-depth consumer behavior analysis. This sharp focus on data maximizes conversion rates and boosts customer lifetime value. Supply Chain: Our "Small-Batch, Fast-Response" capability, supported by our own factories and a network of strategic suppliers, allows for a Minimum Order Quantity (MOQ) of just 100 units. This dramatically reduces inventory risks and empowers us to test and scale new products with unparalleled efficiency. Why Partner With Us? Rapid Local Fulfillment: Through partnerships with multiple warehouses across the United States, we guarantee 48-hour local delivery, enhancing the customer experience and boosting sales velocity. Proven Market Success: Our brands' bestseller status is a testament to our deep understanding of the North American consumer and our ability to deliver what the market desires. Innovation at the Core: We are not just sellers; we are creators and innovators, committed to continuous improvement in both our products and our operational processes. At FENUN, we are more than a supplier; we are a strategic partner dedicated to driving growth through innovation, quality, and reliability.
Product Sourcing Information
What is a Target Plus™ Partner?
A Target Plus Partner is a third-party company that sells and ships items directly to you through Target.com and the Target apps. Target curates these Partners to bring you exciting brands and items you can order online. Target processes payment for items purchased from these Partners, and you can track items purchased from these Partners on your order details page.