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HABA USA (424)
Target Plus

Target Plus Partner

Since 2020

Skaneateles, New York

partner location


At HABA, kids rule. You won’t see a lot of them running around the factory, but their needs and wants are foremost in our company’s mission. Owned and operated by the Habermaass family for more than 80 years, our company has grown to 1,400 employees in Germany. The HABA USA division is located in Skaneateles, NY, a quaint town in the Finger Lakes area. In 2002, the Skaneateles facility was revamped from a manufacturing facility into what it is today - a sales, marketing and distribution office for HABA® toys, which now range from toys and games made in Germany to also toys made in Asia. HABA prides itself on the fact that children love playing with our toys, blissfully unaware of how this fosters their development. That’s the stamp of approval the company appreciates the most, but it has been recognized by the grown-up world as well. Our products have been bestowed honors by virtually every German toy award and most of the prestigious American ones, as well. Our design intentions are simple, provide value and quality. We have a uniquely playful design that uses characters and colors that, for the most part, are non-gender specific. All of products are designed to grow with the child to ensure many years of family enjoyment. HABA favors wood for many of our toys, though we also have toys made from plastic, fabric and sturdy cardboard. Our wooden baby clutching toys are still made in Germany using PEFC certified Beech and/or Maple; PEFC means the wooden toys are made from timbers that are reforested. Some of our wooden toddler toys are produced in China from similar materials. We use safe, non-toxic, water based stains and lacquers on our products. Our quality management is certified according to nationally and internationally recognized quality standard DIN EN ISO 9001:2015. The standard requires, for instance, that existing processes and procedures be reviewed again and again and, if necessary, adapted to improve quality. This enables us to continuously improve the quality of our products and services for the benefit of our customers. All HABA toys are rigorously tested to US and European safety standards for toys. HABA is confident the U.S. consumer will delight in the wholesome, cheerful designs of our European designed toys. Our classic, feel-good toys have found their niche amongst the plethora of toy choices in today’s marketplace. In addition to offering the HABA toys, HABA USA distributes virtually indestructible, colorfast sand and garden toys from German manufacturer, Spielstabil as well as premium quality plastic marble runs from German manufacturer Hubelino. From birth to 99, HABA has the young and the young at heart covered!

What is a Target Plus™ Partner?

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