Good & Gather FAQ

Good & Gather is Target’s flagship food & beverage brand delivering a wide range of high-quality, great-tasting food and beverage products, all at affordable prices. Developed by Target’s internal team, Good & Gather products pass taste tests, are formulated without artificial flavors and sweeteners, synthetic colors and high-fructose corn syrup and are backed by a money-back guarantee. With Good & Gather, our guests can feel confident that they’re serving their families great-tasting food that doesn’t cut corners on quality ingredients, making it easier for them to feel good about their food choices.

The assortment includes Kids, Organic, Plant Based, Seasonal and Signature product lines, all under the flagship Good & Gather brand, from dairy to produce, ready-made pastas and meats to granola bars and sparkling water.

Good & Gather products are formulated without artificial flavors, synthetic colors, artificial sweeteners, and high-fructose corn syrup. We based these ingredient standards on industry trends and research with guests who consistently told us that they were looking for products without these ingredients. Some Good & Gather products were specially formulated to meet these standards, while others never contained these ingredients. Products also may meet additional standards, too – like organic, non-GMO, kosher, or gluten free.

When flavors are added to Good & Gather products, only natural flavors as defined by the FDA are used. Natural flavors may come from spices, fruit or fruit juice, vegetable or vegetable juice, plant materials (such as bark, buds, roots, or leaves), edible yeast, meat, seafood, poultry, eggs or dairy, or fermentation products. They are added to foods specifically to provide flavor and not for nutritional value.

Good & Gather products do not contain high-intensity sweeteners commonly referred to “artificial sweeteners” or “low-/no calorie sweeteners,” such as aspartame, acesulfame potassium, saccharin, and sucralose. Good & Gather products also do not contain high-fructose corn syrup.

Good & Gather products do not contain synthetic colors. This means that we do not allow the use of any FDA certified synthetic color additives, such as FD&C Red No. 3, FD&C Red No. 40 or FD&C Yellow No.5 in any of our products. Some examples of coloring ingredients in Good & Gather products include: annatto, turmeric, fruit and vegetable extracts, and juices from fruits and vegetables.

Our Good & Gather Plant Based items are made predominantly from plants and plant-derived ingredients, and are alternatives to products traditionally made from animals and animal-derived ingredients. Guests can have confidence when selecting from the Good & Gather Plant Based assortment of products. All of the items are thoughtfully designed without ingredients like meat, poultry, fish, milk, eggs and honey, or any other animal or animal-derived ingredients. Like all Good & Gather products, they pass taste tests and are formulated without artificial flavors and sweeteners, synthetic colors and high fructose corn syrup.

Designed by Target’s internal team of food scientists and recipe developers, Good & Gather Plant Based includes a wide range of products, like meat alternatives and non-dairy beverages, and on-trend flavors. The packaging has been designed to ensure guests find it easy to shop for the Good & Gather Plant Based assortment both in-stores and online.

Our Good & Gather Baby and Good & Gather Toddler and affordable options made especially for little ones. We designed these products with ingredients flavors and textures to fit the needs of little ones as they grow and develop, and to help with food decisions, items are labeled with guidance on age and developmental readiness milestones. Like all Good & Gather products, these products are made with quality ingredients and without artificial flavors, synthetic colors, artificial sweeteners, and high fructose corn syrup, and they are backed by our money-back guarantee. We encourage guests to consult their trusted medical or health professional for specific advice about their baby or toddler.

Yes, over time Good & Gather will phase out Simply Balanced and Archer Farms. Most of the Simply Balanced and Archer Farms products are still available under the Good & Gather name. Many of these products will be even better, having undergone rigorous testing to ensure that they taste great. Good & Gather continues to grow and includes over 2,000 products today.

Good & Gather products are available now at all Target stores and online for Same Day Delivery, Order Pickup and Drive Up.

Target offers a money-back guarantee on all of our owned brands. All guests who buy a Good & Gather product can return the product for a full refund within one year if they’re not satisfied with their purchase.