Pricing At Target
At Target, everything we do starts with our guests. We know price matters, which is why we’re committed to investing in value every day and being transparent about how guests see prices in our stores, online, and on the Target Circle app. Our goal is simple: help busy families get the products they need and the brands they love without having to compromise on quality or affordability.
We don’t use guest data to raise prices for individual guests based on who they are, where they live or how they shop. Our focus remains on delivering great products at great value to individuals and families every time they shop with us.
Pricing may vary depending on whether a guest is shopping in a store, on Target.com or in the Target app. Those differences reflect local factors such as operating costs, local pricing ordinances, competition, and discounts that may be unique to a store or digital channel – not individual guest data.
Once enrolled in Target Circle, members may be eligible for different discounts or offers based on their shopping history – for example, highlighting pet food promotions for a guest who regularly purchases pet supplies. Our goal is to deliver relevant deals that help guests save on the products they know and love.
We may also use data to:
• Remind guests when it may be time to restock everyday essentials they purchase regularly, like household or pantry items.
• Highlight promotions and recommendations that align with their shopping preferences, making it easier to discover meaningful savings.
• Celebrate Target Circle members with special perks, like a 5% birthday discount, as a way to thank them and help them save.
Our focus is on using technology thoughtfully and responsibly to create a shopping experience that delivers real value while respecting the trust our guests place in us.
Updated 10.01.26
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