up&up FAQs

up&up™ is Target’s largest and most expansive essentials brand, with a wide range of high-quality products at affordable prices.

up&up is being reintroduced to offer guests even more of what they love from the everyday essentials brand. New and improved up&up products will be introduced to guests via new branding and packaging. 

We reviewed every up&up product to determine if it met our new and improved quality standards for the brand and reformulated approximately 40% of the assortment following this assessment. 

The brand is also expanding to include hundreds of new items, including moving supplies, oral care, dog grooming and food storage products, among others.

The assortment includes baby, beauty, home care, health, pets and stationery.

New up&up products will start to rollout to guests on February 18 and will continue to be introduced the rest of this year and 2025. up&up is available at all Target stores and online for Same Day Delivery, Order Pickup and Drive Up.

Target offers a money-back guarantee on all of our owned brands. All guests who buy an up&up product can return the product for a full refund within one year if they’re not satisfied with their purchase.