up&up FAQs
- What is up&up?
up&up™ is Target’s largest and most expansive essentials brand, with a wide range of high-quality products at affordable prices.
- Why are you relaunching up&up?
up&up is being reintroduced to offer guests even more of what they love from the everyday essentials brand. New and improved up&up products will be introduced to guests via new branding and packaging. We reviewed every up&up product to determine if it met our new and improved quality standards for the brand and reformulated approximately 40% of the assortment following this assessment. The brand is also expanding to include hundreds of new items, including moving supplies, oral care, dog grooming and food storage products, among others.
- What categories are included in the up&up assortment?
The assortment includes baby, beauty, home care, health, pets and stationery.
- When and where will up&up be available?
New up&up products will start to rollout to guests on February 18 and will continue to be introduced the rest of this year and 2025. up&up is available at all Target stores and online for Same Day Delivery, Order Pickup and Drive Up.
- What is Target’s money-back guarantee? How does it work?
Target offers a money-back guarantee on all of our owned brands. All guests who buy an up&up product can return the product for a full refund within one year if they’re not satisfied with their purchase.