AI-Powered B2B Marketing - by Simon Hall (Paperback)

About the Book

Harness the transformative power of artificial intelligence into your B2B marketing strategies and processes to enhance delivery and impact.

Book Synopsis

How can mid-career B2B marketers effectively harness AI to build strategy and drive career impact?

AI-Powered B2B Marketing offers clear, practical frameworks for professionals to implement AI technologies confidently and strategically. Backed by real-world examples and expert insights from global leaders including Epsilon, CACI UK and UrSpectr, this guide demystifies AI integration across B2B marketing. From powering market research to embedding ethical AI practices, it equips marketers to optimize every stage of the buyer journey while developing skills that elevate career credibility.

You'll learn how to:
- Develop strategic AI-driven frameworks tailored for B2B marketing
- Implement actionable tools for lead generation, nurturing and account management
- Apply principles of ethical AI use within marketing strategies
- Optimize technology selection to align with business objectives

Written by marketing innovator Simon Hall, this authoritative guide helps marketers transform B2B strategies, delivering measurable results and positioning you for career growth.

Themes include: AI integration in B2B marketing, Strategic frameworks and models, Ethical AI application, Career development and impact, Real-world case studies

Review Quotes

"AI-Powered B2B Marketing arrives exactly when we need it most - at the start of what promises to be the most exciting chapter in our field. Simon Hall's AI B2B Marketing Framework gives us what we've been crying out for - a practical way to navigate AI's capabilities across every area of B2B marketing, covering both mainstream and niche tools with clear guidance on applying them for maximum impact. With AI developing at breakneck speed and B2B marketers facing unique challenges, this book fills a critical gap. For anyone serious about staying ahead in B2B marketing, this is essential reading."-- "Ceris Burns, Founder, CBAi and Ceris Burns International"

"AI-Powered B2B Marketing is a timely and essential guide for marketers navigating today's fast-evolving digital landscape. Simon Hall brings clarity and confidence to a complex topic, offering practical tools and real-world examples that show how AI can be embedded across the marketing mix. From lead generation to customer insight, content creation to campaign optimization, this book empowers marketers to work smarter, not harder. For those who want to lead with confidence, unlock new levels of creativity and deliver measurable impact, this is a powerful and practical resource."-- "Chris Daly, FCIM CMktr, Chief Executive, Chartered Institute of Marketing"

"AI-Powered B2B Marketing is an incredible guide for any B2B marketer looking to enable AI within their Marketing. What sets this book apart is its perfect blend of strategy and practicality, with each chapter packed with proven models, actionable tips and clear ways of working that can be applied immediately. Rather than just talking about the potential of AI, it shows you exactly how to integrate it into your marketing operations to drive measurable impact. This is a must-read for any B2B marketer ready to transform how they work."-- "Catherine Dutton, Vice-President Global Marketing, Pegasystems"

"As a marketing leader in the tech industry, I've already used AI in a lot of different ways, but I still found AI-Powered B2B Marketing eye-opening. Simon Hall makes complex topics easy to understand and backs them up with practical examples that sparked new ideas I can't wait to try. This is a great read for any B2B marketer who wants to keep learning, adapting and staying ahead in the age of AI."-- "Jayson Gehri, Vice President, Marketing, Delinea"

"I've read all of Simon Hall's B2B Marketing books, and AI Powered B2B Marketing is yet another standout. It blends practical wisdom with forward-looking strategy, showing how AI enhances the timeless principles of great marketing. A brilliant, inspiring guide to how technology can empower both creativity and human connection - and a must-read for anyone shaping the future of marketing."-- "Mariana Pereira da Silva, Marketing and Events Manager, BCG Global"

"Simon Hall's latest book is an invaluable resource for any B2B marketer. It serves as a practical and grounded guide on how to integrate AI across all aspects of marketing, offering brilliant insights on striking the right balance between human creativity and AI capabilities. The book demystifies a topic that can often feel overwhelming, especially for those of us who are learning and experimenting with AI in our roles. This will be a go-to reference for me in the years to come."-- "Helen Curtis, Founder of Coterie Marketing"

"Surely no B2B marketer would deny that AI is the single most disruptive force in B2B - certainly now, and probably ever. But AI is still leaving many marketers confounded, not only in understanding its various forms and implications, but more importantly in how, where and when to deploy it. And this is where Simon Hall's book will be invaluable: it methodically unpacks, explains and demystifies how AI can be used to drive better B2B marketing. It's structured and pitched as an essential reference guide that will help marketers use AI in the right place, the right time and the right way, applying it to the key marketing channels and challenges being faced today. Someone had to write a handbook for B2B in the era of AI, and we must be thankful that Simon Hall has risen to the challenge!"-- "Joel Harrison, Founder of B2B Marketing"

"This is the book I have been waiting for. It is an essential guide for navigating the evolving B2B marketing landscape providing a clear, concise overview of the theories and practical strategies for integrating AI across all aspects of marketing. It is full of actionable tips, real-world examples and a comprehensive framework to leverage AI to help B2B marketers thrive in this rapidly changing environment."-- "Richard Robinson, General Manager, Confused.com"

"Uniquely, and in true Simon Hall fashion, this text is a thoroughly researched and practical look across the entire B2B Marketing mix through the lens of AI's potential to add demonstrable value. Simon Hall's exhaustive work provides a clear, articulate and non-patronising step-by-step analysis of the landscape of potential tools and, critically, is underpinned by practical, real-world examples."-- "Paul Collier, CMO, FunnelFuel"

About the Author

Simon Hall is a renowned marketing leader with over 30 years of experience in technology and services marketing. He has served as UK Chief Marketing Officer at Dell and held senior roles at Acer, Microsoft and Toshiba. As the founder of NextGen Marketing Solutions, a Course Director and Fellow of the Chartered Institute of Marketing, and a lecturer at the University of Kent and Henley Business School, he brings a wealth of practical expertise. He is the author of B2B Digital Marketing Strategy and Innovative B2B Marketing Strategy, also published by Kogan Page.