Alfredo Paredes at Home - (Hardcover)

About the Book

"While touring readers through four of his own homes, Paredes shares the key elements in his creative process, giving us access to the same tools he uses in every home to decorate rooms that feel modern even as they glamorize the past, to show us how an environment has real power to transform our very state of mind. Paredes is renowned for being a master of extrapolating an entire theme from one unique item, say transforming the stripe of a crisp Oxford shirt into a unique upholstery perfect for the seaside, or finding inspiration for a couch's decorative fringe in a well-worn piece of leather ranch gear. He is said to have 'perfect visual pitch,' creating vignettes and rooms with an energy that feels undeniably masculine and sophisticated thanks to dark wood, iron railings, rustic fabrics, an overall patina, and soft furnishings in soothing earth tones."

Book Synopsis

The first book by the interior designer who made his name as chief creative officer for Ralph Lauren--he brought us the legendary Polo Bar and the Madison Avenue flagship store's immersive windows and retail environments, and now he shows us how to fashion our own homes to reflect his signature coolly casual and comfortable look.

While touring readers through four of his own homes, Paredes shares the key elements in his creative process, giving us access to the same tools he uses in every home to decorate rooms that feel modern even as they glamorize the past, to show us how an environment has real power to transform our very state of mind. Paredes is renowned for being a master of extrapolating an entire theme from one unique item, say transforming the stripe of a crisp Oxford shirt into a unique upholstery perfect for the seaside, or finding inspiration for a couch's decorative fringe in a well-worn piece of leather ranch gear. He is said to have "perfect visual pitch," creating vignettes and rooms with an energy that feels undeniably masculine and sophisticated thanks to dark wood, iron railings, rustic fabrics, an overall patina, and soft furnishings in soothing earth tones.

Review Quotes

"Alfredo Paredes has spent his career refining a luxurious-yet-relaxed take on quintessentially American interior design. For 33 years, he worked at Ralph Lauren, where he was named a chief creative officer and tasked with ensuring that the esteemed brand's stores, restaurants, events and home furnishings collection were as captivating as they were comfortable. In 2019, Mr. Paredes, 61, left to found his design firm, Alfredo Paredes Studio. At the same time, he focused on completing his own homes, which are featured in the new book, Alfredo Paredes at Home." -- The New York Times

"Alfredo Paredes may be known for his renowned work as chief creative officer of Ralph Lauren--but now the interior designer is ready to open the doors to his own homes. His first book takes readers through four of his own homes, showing the creative process behind each and highlighting his casually cool signature style." -- Veranda

"Alfredo Paredes was designing worlds before he was designing houses. As the former chief creative officer of Ralph Lauren Home, Paredes started from blank spaces--an empty window, a bare retail store, or, in the case of Ralph's in Paris, an abandoned office building--and turned them into Americana wonderlands. A log cabin in Telluride for the winter season, maybe, or a summer garden party in the Hamptons... whatever setting provided a sense of place for Lauren's slinky silk evening gowns or patchwork skirts. So it's perhaps no surprise that, in his monograph with Rizzoli about his own houses, Alfredo Paredes At Home, he admits that he's drawn to projects where one needs to start from scratch." -- Vogue

"...details his personal aesthetic through the designs of his own homes, and helps establish Paredes's unique outlook on design, from a cozy, rustic seaside house in Provincetown, Massachusetts, to a stately and harmonious apartment in Manhattan's East Village. " -- The Grand Tourist Podcast

"Paredes's book is as gorgeous as you'd expect. He is a master at bringing harmony and soulfulness to spaces, with his deft use of vintage and antique pieces, earthy tones, comfy furniture, rich woods, rattan flourishes, houseplants of all shapes and sizes, lots of books, natural light and beautiful art." -- The Globe and Mail

"If there is something all four homes featured in the monograph have in common, it is undoubtedly the historic and unique architecture and picturesque settings. His homes are filled with natural light, patina, and personality, furnished in vintage American pieces. They are full of textures, warm color schemes, the use of natural materials, and a sense of minimalism." -- Daniella on Design

About the Author

Alfredo Paredes spent thirty-three years crafting environments, experiences, and products at Ralph Lauren, and was the creative force behind all the Ralph Lauren stores and restaurants worldwide. He also helmed the Ralph Lauren Home Design Studio, which will now serve his own design studio as it expands the Alfredo Paredes furniture line. Prior to his long career at Ralph Lauren, Paredes worked in visuals for Laura Ashley and Britches of Georgetown. He's a graduate of the Art Institute of Atlanta.