Assembling Religion - by Kati Curts (Hardcover)

About the Book

"Repositioning Henry Ford and Ford Motor Company within critical studies of religion, this history of Ford-as man and brand, company and political economy-brings into greater focus connections between theology and technology, bureaucracy and social organization, work and ritual, histories of media and antisemitism, and theories of history and religion"-- Provided by publisher.

Book Synopsis

How Henry Ford institutionalized a social gospel

Henry Ford did not just mass produce cars. As a member of the Episcopal Church, reader of New Thought texts, believer in the "gospel of reincarnation," mass marketer of antisemitic material, and employer who institutionalized a social gospel, Henry Ford's contributions to American models of business were informed by and produced for an America he understood to be broadly Christian. Though Ford's efforts at the head of the Ford Motor Company have commonly been understood as secular, Ford himself was explicit that his work in engineering and auto production was prophetic and meant to remake the world.

This religious history of Henry Ford and the Ford Motor Company repositions them within critical studies of religion, examining how Ford transformed American religious practice in the twentieth century. Drawing directly on documents from Ford's archive, it examines Ford's mass production methods and bureaucratic reforms as examples of prosperity gospel traditions, illuminating the ways manufacturing and technology intersect with American religious practice. Bridging American religious and industrial history, Assembling Religion offers a new and surprising way to understand Ford's impact on culture, commerce, and the technology of labor.

Review Quotes

"A brilliant advance in the study of religion, this book sees through the prevailing secular myth of Henry Ford to expose Ford's pervasive religious myth-making in American life. Assembling Religion revitalizes key terms of analysis, such as myth, ritual, and the sacred, while demonstrating how they work in the world. Kati Curts is a new strong voice in the ongoing work of mediating the familiar and the surprising in American religion and culture."--David Chidester, author of Religion: Material Dynamics

"Tells a powerful story about an iconic brand and cultural agent that transformed life in and far beyond the United States. The religious feature of this story is eye-opening, and rigorously researched. . . . Will quickly earn an important place in the literature on American history, religion, technology, and business."--David Morgan, author of The Thing about Religion: An Introduction to the Material Study of Religions

About the Author

Kati Curts is Associate Professor in the Department of Religious Studies at Sewanee: The University of the South.