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Aveda Shampure Nurturing Shampoo 8.5 oz
$21.00
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About this item
Highlights
- Cleanse and fortify any type of hair with Aveda's Shampure Shampoo
- Experience a calming mix of 25 pure flower and plant essences
- Enjoy the convenience of a daily shampoo, crafted with natural ingredients to provide lasting results
- Helps keep hair healthy.
Description
The best shampoo for fine, thin hair is Aveda Shampure Shampoo. It gently cleanses each delicate strand without weighing it down.
This mild formula removes dirt and other impurities without stripping your hair of all its natural oils. It leaves behind a fresh, clean scent that isn’t overpowering, and it won’t dry out your scalp. This shampoo delivers a simple, clarifying clean.
Hair Type: Fine
Product Form: Cream
Beauty Purpose: Nourishing
Package Quantity: 1
Net weight: 8.5 fl oz (us)
TCIN: 88656739
UPC: 018084998045
Origin: made in the USA
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Ingredients:
water\aqua\eau, ammonium lauryl sulfate, cocamide mipa, propanediol, babassuamidopropyl betaine, crambe abyssinica (abyssinian) seed oil, bixa orellana (annatto) seed extract, glycerin, peg-60 almond glycerides, polysorbate 80, polyquaternium-10, sodium chloride, citric acid, fragrance (parfum)*, linalool, geraniol, citronellol, benzyl benzoate, limonene, sodium phytate, benzoic acid, phenoxyethanol, potassium sorbate, sodium benzoate, annatto (ci 75120). * aveda's own pure-fume aroma with lavender, petitgrain, ylang ylang and other pure flower and plant essences/parfum.
Shipping details
Estimated ship dimensions: 12 inches length x 12 inches width x 6 inches height
Estimated ship weight: 1 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Beacon Beauty Center
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3 out of 5 stars with 2 ratings
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3.6 out of 5 stars with 19 reviews
quality: 4.5 out of 5
value: 3.5 out of 5
100% would recommend
1 recommendations
5 out of 5 stars
3 September, 2025
originally posted on Aveda UK
I love this product for every day hair washing
This is my 2nd litre bottle. Its a lovely product. The smell is amazing. It feels luxurious and makes great lather. It leaves your hair feeling very soft and although I wash my hair every day it doesnt dry it out. It lasts for ages and you only need a tiny bit to wash your hair too.
2 out of 5 stars
28 June, 2025Verified purchase
Too strong scent
Way too scented for me unfortunately.
2 out of 5 stars
31 May, 2025
originally posted on Aveda UK
So dissapointed
Unfortunately after using for only 4 days it has left my hair feeling greasy/ waxy near the roots, then dry and flyaway thereafter. So disappointed as I'd read positive reviews about the shampoo and conditioner. I live in a hard water area, could this be a reason?
2 out of 5 stars
22 April, 2025
originally posted on Aveda UK
Drying
I thought this would be perfect for my fine highlighted curly hair as it gets greasy quickly but actually this is having the opposite effect. It's more of a clarifying shampoo for me as it dries my hair so much. I purchased the conditioner to see if that would help but still dry and I'm going to have to switch to something else. Not what I was hoping for given the cost.
5 out of 5 stars
10 April, 2025
originally posted on Aveda UK
Great shampoo
This is a lovely moisturising shampoo that smell amazing. Good for everyday use.
1 out of 5 stars
11 January, 2025
originally posted on Aveda UK
I broke out as a result of using this product
I regret trying this shampoo, as it caused me to break out in multiple areas. After using it, I developed acne on my chest, the nape of my neck, and along my hairline. I suspect it's due to the pore-clogging ingredients in the formula. If you have sensitive skin or are prone to breakouts, I definitely don't recommend this product. It's unfortunate because the shampoo seemed promising at first, but the side effects were just not worth it. Avoid if you're looking for something gentle on the skin.
5 out of 5 stars
15 October, 2023
originally posted on Aveda UK
Works great for fine hair
Used for years so lived through formula change but still works a treat. I can't use the conditioner but the shampoo is great for me. Tried loads of others but always come back to this. Gives my hair some body, leaves it feeling clean and always healthy. I have chin length fine blonde 51 year old hair. I use Aveda thickening hair lotion too which is great. Sometimes combine with the volumising one but if you need to choose and you have fine hair go for the thickening one.
5 out of 5 stars
Thumbs up graphic, would recommend
23 July, 2023
Smells good and works great!
This is the best shortcut for a great hair day. If you have oily hair/scalp this is the best way to remedy that.
5 out of 5 stars
27 January, 2023
originally posted on Aveda UK
Will always repurchase
After being recommended this shampoo by a friends I decided to purchase the Shampure Shampoo & Conditioner. On first use I discovers you need two double shampoo hair for the best results, but as someone with very thick hair I would have to do this anyway. I can't believe how shiny and nourished my hair looks after using this, not at all greasy or dry as some of the below reviews have complained about.
5 out of 5 stars
12 January, 2023
originally posted on Aveda UK
Lovely Shampoo
Having never used the old formula, I am very happy with this shampoo. My hair is very fine and chemically treated. This makes it nice and light and clean feeling. I really like it.
1 out of 5 stars
2 January, 2023
originally posted on Aveda UK
Extremely disappointed
Smells wonderful. However, Has left my hair dry and greasy and feeling like I haven't washed it out properly. I gave it another go thinking that perhaps I didn't wash it out. Same. Disappointed as this was received as a Christmas present. Not sure if the issue is with the shampoo or conditioner but not really the point given the cost. Rip offÖ
3 out of 5 stars
16 November, 2022
originally posted on Aveda UK
Gentle and nourishing
I've used this shampoo for years and love how gentle it is but as I get older and my hair and scalp are getting drier I now need something more moisturising.
5 out of 5 stars
17 February, 2022
originally posted on Aveda UK
Love this shampoo
really leaves my hair soft and silky and I'm no spring chicken. My local hairdresser uses Aveda products and I was impressed been using it now for about 3 years .
1 out of 5 stars
17 February, 2022
originally posted on Aveda UK
Shampure
Change the formula back it's terrible now, will not buy again.
1 out of 5 stars
4 February, 2022
originally posted on Aveda UK
Barely Lathers
This product smells nice, but otherwise it's hard to find anything redeeming. It isn't cheap and it barely lathers. This means I have to use 5 times as much of an already expensive product. I end up with greasy patches in my hair because the shampoo hasn't spread across my whole scalp. To make matters worse I find my hair gets greasy within 24hrs of washing with the product - almost three times as quickly as my cheap Boots shampoo. I have always respected the Aveda brand, and the conditioners are great but they really need to reconsider this product