Smooth
My go-to vodka was Belvedere and sometimes Grey Goose for years, but my friends picked this up on a trip to Miami a few years ago and I was stunned at how delicious it was. I know people are leery/think it faddish because of the Diddy affiliation (or do people still think this?), but it really lives up to the hype. Smooth and slightly sweet, and a lot of the flavored versions are nice, too. Pick up a nip and see what you think!