Dressing Up - by Joshua M Bluteau (Paperback)

About the Book

• Social media is an important and increasingly salient topic, which we'll be seeing a lot more of in the future.
• Though much has been written about men's fashion, this book is one of the first volumes to offer an anthropological approach to contemporary notions of masculinity through men's fashion via social media communities.
• Accessible writing on the world of men's fashion and social media.

Book Synopsis

What does men's fashion say about contemporary masculinity? How do these notions operate in an increasingly digitized world? To answer these questions, author Joshua M. Bluteau combines theoretical analysis with vibrant narrative, exploring men's fashion in the online world of social media as well as the offline worlds of retail, production, and the catwalk. Is it time to reassess notions of masculinity? How do we construct ourselves in the online world, and what are the dangers of doing so? From the ateliers of London to the digital landscape of Instagram, Dressing Up re-examines the ways men dress, and the ways men post.

Review Quotes

"The anthropological approach to tailoring and men's fashion, style, and identity is one that has been underexplored in a western context. As such, this volume offers a valuable contribution." - Shaun Cole, University of Southampton

About the Author

Joshua M. Bluteau is Assistant Professor at Coventry University. He formerly held the post of Lecturer at the University of Manchester. His research interests include the anthropology of digital worlds, gender and masculinity, clothing and fashion, and the nature of the individual.