E-Myth Mastery - by Michael E Gerber (Paperback)

About the Book

Book Synopsis

The bestselling author of the phenomenally successful essential entrepreneur handbook The E-Myth Revisited presents the next big step in entreprenuerial management and leadership for your small business.

In this practical, real-world business development program that can be implemented real-time into any business, Michael E. Gerber begins by explaining why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization. He then covers seven essential skills: leadership, marketing, money, management, lead conversion, lead generation, and client fulfillment.

E-Myth Mastery shows readers the difference between being an entrepreneur and doing a job, and teaches them how to get money when banks won't help, how to expand their customer bases when big business moves in down the street, and how to make sure their businesses keep their promises every single time.

E-Myth Mastery provides a real-world program that can be implemented in real-time to deliver the seven essential disciplines for building a world class company:

• Leadership and Marketing: Learn why the mindset of an entrepreneur is critical to the success of any enterprise and how to expand your customer base, even when big business moves in down the street.
• Money and Management: Discover practical, real-world strategies for entrepreneurial management, including how to get money when the banks won't help.
• Lead Generation and Conversion: Master the skills of lead generation and lead conversion to consistently attract and win new customers.
• Client Fulfillment: Implement a clear system to make sure your business keeps its promises every single time, turning new customers into lifelong clients.

From the Back Cover

The bestselling author of phenomenally successful and continually vital The E-Myth Revisited presents the next big step in entrepreneurial management and leadership with E-Myth Mastery.

A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills:

• Leadership
• Marketing
• Money
• Management
• Lead Conversion
• Lead Generation
• Client Fulfilment

Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise.

This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing.

Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine!

Review Quotes

"Gerber loves to exhort people to develop powerful visions for their companies." - Fortune

"The power of the E-Myth will transform your business and your life." - Allan D. Koltin, CPA, President and CEO, Practice Development Institute

"The power of the E-Myth will transform your business and your life." - The John Hancock Insurance Group

"Gerber's powerful insights have given thousands of entrepreneurs new control over their businesses." - Success

"Here is, if not the only source of good advice, at least an important source." - Booklist