Eye Tracking the User Experience - by Aga Bojko (Paperback)

Name: Eye Tracking the User Experience - by Aga Bojko (Paperback)
Brand: Rosenfeld Media
SKU: 1006894402
Price: 54.99 USD
Availability: InStock

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About this item

Highlights

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it.
Author(s): Aga Bojko
320 Pages
Computers + Internet, Web

Description

Book Synopsis

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience-the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

Dimensions (Overall): 8.9 Inches (H) x 6.0 Inches (W) x 1.0 Inches (D)

Weight: 1.35 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 320

Genre: Computers + Internet

Sub-Genre: Web

Publisher: Rosenfeld Media

Theme: Design

Format: Paperback

Author: Aga Bojko

Language: English

Street Date: November 15, 2013

TCIN: 1006894402

UPC: 9781933820101

Item Number (DPCI): 247-12-5351

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 1 inches length x 6 inches width x 8.9 inches height

Estimated ship weight: 1.35 pounds

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