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Fallen Star - by  Günter Endres (Hardcover) - 1 of 1

Fallen Star - by Günter Endres (Hardcover)

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About this item

Highlights

  • The history of Swissair began in 1931 through the consolidation of two airlines, Ad Astra Aero and Balair, and the national airline became known for its financial stability, punctuality, reliability, and excellent in-flight service, and its sobriquet as The Flying Bank was well deserved.
  • Author(s): Günter Endres
  • 156 Pages
  • Transportation, Aviation

Description



About the Book



Detailed description of predecessor airlines

Development of Swiss air transport

Route maps

Company logos

Advertising posters

Hundreds of photographs of all different aircraft used

Full fleet lists



Book Synopsis



The history of Swissair began in 1931 through the consolidation of two airlines, Ad Astra Aero and Balair, and the national airline became known for its financial stability, punctuality, reliability, and excellent in-flight service, and its sobriquet as The Flying Bank was well deserved. But throughout its existence, Swissair was handicapped by its small size, which prevented it from providing effective competition to the larger airlines. Its attempt to become a major European carrier through a risky equity-based alliance programme with several airlines, known as the Hunter Strategy, quickly unraveled and ultimately led to its demise. Swissair suffered heavy losses, and neither a strategic re-orientation plan nor a rescue attempt by the two biggest Swiss banks failed to arrest its terminal decline. Its last ever flight landed at Zurich on 1 April 2002. This book traces the histories of the various predecessor airlines and follows Swissair through the 70 years of its existence, which is amply illustrated with photographs and aircraft fleet lists.


Dimensions (Overall): 11.0 Inches (H) x 8.5 Inches (W) x .56 Inches (D)
Weight: 1.73 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 156
Genre: Transportation
Sub-Genre: Aviation
Publisher: Endres and Hobster
Theme: Commercial
Format: Hardcover
Author: Günter Endres
Language: English
Street Date: March 1, 2024
TCIN: 92318298
UPC: 9780957374461
Item Number (DPCI): 247-32-1072
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.56 inches length x 8.5 inches width x 11 inches height
Estimated ship weight: 1.73 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

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