Forget Normal - by Claire Brumby

About the Book

This isn't just another run-of-the-mill leadership book. It's a bold unapologetic call to break free from outdated models for anyone who feels trapped by traditional leadership roles.

Book Synopsis

The leadership landscape is changing. Or more importantly, the leadership landscape has changed for good.

Traditional, hierarchical and rigid methods no longer resonate in a world which prioritizes empathy, flexibility and authenticity. If you feel disconnected from outdated leadership advice, this book will help you reframe what it means to lead today.

Forget Normal - I Want Magic! is a bold and practical guide to modern leadership. Claire Brumby introduces a powerful framework built around mindset, awakening, gumption insight and charisma. Through real-world strategies, exercises, and journaling prompts, she empowers you to trust yourself, make confident decisions, and lead with clarity and purpose.

Ideal for women in business, professionals moving roles, or anyone seeking a more intuitive, human approach to leadership, this book shows how to lead with courage, resilience and your own values. It is a fresh, unapologetic take on leadership and personal growth for the modern world.

About the Author

Claire Brumby is an accomplished entrepreneur, motivational speaker and accredited leadership coach, known for her expertise in self-leadership, resilience and personal empowerment. She was the co-founder of Scrubbys Crisps and she appeared on Dragon's Den. The author is a keynote speaker with a number of blue-chip organizations including Asda, Amazon, Kellogg's, Molly Maid, Virgin Media, Manchester Airport Group and the University of Durham. The author is based in Lincolnshire, UK.