Forget Normal - I Want Magic - by Claire Brumby (Paperback)

About the Book

Book Synopsis

The leadership landscape is changing. Or more importantly, the leadership landscape has changed for good.

Traditional, hierarchical and rigid methods no longer resonate in a world which prioritizes empathy, flexibility and authenticity. If you feel disconnected from outdated leadership advice, this book will help you reframe what it means to lead today.

Forget Normal - I Want Magic! is a bold and practical guide to modern leadership. Claire Brumby introduces a powerful framework built around mindset, awakening, gumption, intuition and charisma. Through real-world strategies, exercises, and journaling prompts, she empowers you to trust yourself, make confident decisions, and lead with clarity and purpose.

Ideal for anyone in business, professionals moving roles, or people seeking a more intuitive, human approach to leadership, this book shows how to lead with courage, resilience and your own values. It is a fresh, unapologetic take on leadership and personal growth for the modern world.

About the Author

Claire Brumby is a Dragons' Den alumna, entrepreneur, motivational speaker and accredited leadership coach and trainer, known for her expertise in resilience, self-leadership and intuitive decision-making. Co-founder of award-winning brand, Scrubbys Crisps, she combines entrepreneurial experience with high-performance coaching to empower individuals and organizations.
Claire speaks for leading companies including Bupa, L'Oréal, Amazon and Kellogg's, inspiring audiences to lead with courage, clarity and emotional intelligence. Her work focuses on mindset, empowerment and transformational leadership. She is based in Lincolnshire, UK.