From A to the - by Ryan Avery (Hardcover)

Book Synopsis

Transform your leadership outcomes by changing these everyday words

From A to THE: The Psycholinguistic Approach to Leadership, Ryan Avery, the 2012 world champion of public speaking and trained organizational psychologist, reveals how small shifts in everyday language create monumental changes in leadership outcomes. Drawing on linguistic data, original research, and real-world stories gathered over the last decade, Avery identifies the specific words that erode trust and weaken authority.

The book blends science and storytelling to show why certain common words kill momentum, spark confusion, or undermine connection, and what to say instead. Avery provides replacement language designed to drive clarity, commitment, and trust. Each of the words is examined through psycholinguistic research, giving leaders evidence-based strategies to communicate with greater influence and impact across every interaction.

Readers will also discover:

• Evidence-based explanations of how specific word choices shape perception, trust, and team motivation in leadership contexts
• Practical replacement language leaders can adopt immediately to strengthen authority and build deeper connection with their teams
• Real-world stories from coaching executives, leadership teams, and C-suite professionals across multiple industries over the last decade
• Psycholinguistic frameworks that connect everyday language patterns to measurable changes in leadership clarity and team commitment

Ideal for CEOs, executives, and leaders at every organizational level, From A to THE provides the research-backed approach to communication that replaces counterproductive language habits with precise, influence-driven alternatives, helping leaders build trust, create clarity, and inspire commitment through the words they choose daily.

From the Back Cover

You've read the leadership books.

You've learned the frameworks, taken the assessments, listened to the podcasts, and promised yourself you'd lead differently.

Yet you still walk out of meetings wondering, Why didn't that land the way I intended?

What if the problem isn't your leadership?

What if it's your language?

Every day, we use thousands of words without realizing how much they shape what people think, feel, and do.

One word can create connection or distance.

One phrase can increase someone's sense of value or diminish it.

One small shift can change how people see themselves, their work, and you.

That's psycholinguistics: the relationship between language and behavior!

From A to THE: The Psycholinguistic Approach to Leadership provides tangible strategies on how small changes in the words we choose create meaningful changes in the way we lead.

You don't need another leadership framework.

You need to become more intentional with the words you're already using.

You already have the capability.

This book shows you what words to change and use to increase your influence.

And these words have changed everything for me!

Ryan Avery

About the Author

RYAN AVERY is a trained organizational psychologist who has spent the last decade teaching leaders how to communicate with influence and impact. He has delivered over 1,000 keynotes in 33 countries and is completing his Doctor of Psychology with his dissertation on the impact of word choice in leadership and consumer behavior. Avery is the author of two bestselling books on communication and leadership, and has broken numerous world records from the strategies he shares in this book.