About this item
Highlights
- A revised and expanded edition of the world-renowned graphic designer's classic and bestselling monograph, using examples from a portfolio spanning his full career to date.Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer.
- Author(s): Michael Bierut
- 352 Pages
- Art, Graphic Arts
Description
About the Book
Logos, packages, signs, books, websites ... graphic design: where does it come from? Why does it look that way? What is it supposed to do? ... spanning five decades ... three dozen projects from start to finish ... the creative process, his relationship with clients ... Bierut is a partner in international design consultancy Pentagram.--Book Synopsis
A revised and expanded edition of the world-renowned graphic designer's classic and bestselling monograph, using examples from a portfolio spanning his full career to date.
Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects in How to illustrate the breadth of activity that graphic design encompasses today and demonstrate Bierut's enthusiastically eclectic approach that has been a hallmark of his career.
This revised and expanded edition of his bestselling monograph examines more than three dozen projects from start to finish--including new projects for major clients such as Mastercard, The Poetry Foundation, the International Center for Photography, and Bierut's brand design for Hillary Clinton's 2016 presidential campaign--providing insights into the creative process, his working life, his relationship with clients, and the challenges that all creatives face in bringing innovative work into the world today. It also features a new afterword on the role of the designer in the post-Covid era.