You'll get one 20 oz loaf of Nature's Own Whitewheat Healthy White Bread
New recipe, now with fewer ingredients
Non-GMO Project Verified, and no artificial colors, flavors or preservatives
Made with expeller pressed canola oil for a light, smooth taste
Real. Soft. Bread: Enjoy pillow-soft slices perfect for sandwiches and snacks the whole family will love
For the most accurate and updated ingredient information, always check the ingredients label on the actual product
Description
Bring home Nature’s Own® Whitewheat® Healthy White Bread, now made with a new recipe and simpler ingredients—the soft white bread taste you love - we call it Real. Soft. Bread. Made with a straightforward ingredient list, this loaf is Non‑GMO Project Verified and contains no artificial colors, flavors, or preservatives. Enjoy delicious sandwiches and toast with a classic taste the whole family loves. 120 calories per two slices, making it an easy fit for everyday meals. We believe great bread starts with straightforward ingredients, so you can bring home the flavor your family loves with a label that speaks for itself. As America’s #1 selling loaf bread brand*, you can count on Nature’s Own to maintain the freshness and softness that makes it a family favorite bread.
Nature’s Own is committed to baking Non-GMO Project Verified bread with a straightforward ingredient list. Our promise: no artificial colors, flavors, or preservatives, ever. With a focus on quality and transparency, we took a close look at our recipes and simplified them, removing what we didn’t need while keeping the taste and texture your family loves. New recipe, simpler ingredients, same great bread. Simple as that.
*Source: Circana Syndicated Data for the total U.S. latest 52 weeks ending 3.1.26
Serving Size: 2 Slices
Serving Per Container: 11
Amount 2 Slices (52g/1.8oz)
Calories: 120
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 200mg9%
Total Carbohydrate 26grm10%
Dietary Fiber 3grm12%
Total Sugars 5grm0%
Added Sugars 5grm10%
Protein 4grm0%
Vitamin D 0mcg0%
Calcium 70mg6%
Iron 0.6mg4%
Potassium 80mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Contains: wheat. Manufactured on shared equipment that also processes products containing sesame. May contain sesame.
Features: No Artificial Flavors, Colors or Preservatives, No Certified Synthetic Colors (No FD&C Colors), No High Fructose Corn Syrup, All Natural, No Artificial Flavors, No Artificial Colors
Dietary Needs: Non-GMO Project Verified
State of Readiness: Ready to Eat
Form: Loaf
Package Quantity: 1
TCIN: 13159010
UPC: 072250017398
Item Number (DPCI): 261-01-1206
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.13 inches length x 4.5 inches width x 13.75 inches height
Estimated ship weight: 1.25 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
This bread has been a long-time favorite for many guests due to its soft texture and great taste, making it ideal for sandwiches and toast. However, recent quality issues such as holes in the slices and dryness have raised concerns among loyal users. Despite these challenges, many appreciate its health benefits and versatility, making it a staple in their households. Guests hope for improvements to restore its previous quality.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6
4.6 out of 5 stars
225 star ratings
4.6 out of 5 stars with 225 reviews
quality
4.2 out of 5
quality: 4.2 out of 5
taste
4.8 out of 5
taste: 4.75 out of 5
value
4.8 out of 5
value: 4.75 out of 5
71% would recommend
7 recommendations
4 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
26 October, 2025
I buy this.
Probably my favorite bread.
Carman
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1 out of 5 stars
29 July, 2025
originally posted on naturesownbread
Bread
We have been a natures own bread lover for many years now. Here lately we have been having holes in the bread. So when we put our condiments on it goes through the bread.
1 reply from Nature's Own team - 1 year ago
We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
Sharon
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2 out of 5 stars
27 July, 2025
originally posted on naturesownbread
Bread is full of holes
Ive used this bread for years and I know it's sometimes normal to have some small holes or tunnels but its so ridiculous lately. TOO MANY TUNNELS OF HOLES! The mayo or spread you may use come right through the bread. Something has gone wrong at the factory in making this bread lately.
1 reply from Nature's Own team - 1 year ago
We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
Doughboy
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1 out of 5 stars
24 July, 2025
Rat?
Picked this up curbside and came home and pulled it out of my bag and there was a huge hole in the side of the bread and parts of the bread look like it had been eaten. So gross. Maybe a rat or mouse? Thought at first it had been smashed but upon closer inspection it looked like chin is of bread were missing where the hole was
AmyQ
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4 out of 5 stars
14 July, 2025
originally posted on naturesownbread
Great texture
I love this bread-the taste and texture. But in the name of all that’s wholly why are there so many holes! There have been larger ones than the ones in the photo
Rooster77
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
25 June, 2025Verified purchase
Mold
Unfortunately the bread was molded when delivered
1 reply from Nature's Own Bread team team - 1 year ago
We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
Bella
quality
1.0 out of 5
quality: 1 out of 5
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5 out of 5 stars
4 July, 2024
originally posted on naturesownbread
Only loaf bread we buy
This is the only load bread we buy in our house. Stays fresh, perfect for any kind of sandwich, grilled cheese, toast and so forth. We love it!
QueenSatty
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5 out of 5 stars
16 April, 2024
originally posted on naturesownbread
Great option
I love this bread . Super soft and a lot healthier . My family likes it better than the “regular “ kind we get :)
Neilkim25
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5 out of 5 stars
18 February, 2024
originally posted on naturesownbread
My Favorite bread
This is my go to bread. It's soft like white but still gives me a lot of the benefits of wheat bread. I love it.
kk9518
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2 out of 5 stars
30 October, 2023
originally posted on naturesownbread
What happened to your whitewheat bread???
I love the whitewheat bread. Have bought it for years. But recently the quality of the bread has gotten terrible. Holes in the slices, so thin you can see through the bread and forget putting peanut butter on it without ripping the bread up. It's like you're making the bread cheaper but charging more for it. If it doesn't improve I hate to say I'm done buying this product.
1 reply from Nature's Own Brand Team team - 3 years ago
We appreciate you contacting us about your recent experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
D81
2 guests found this review helpful. Did you?
2 out of 5 stars
25 October, 2023
originally posted on naturesownbread
Overbaked/dry/too brown and odd shapes/small slice
Have used this bread for years, but as of today's purchase, we will be looking for another sandwich bread. The recipe has definitely changed and the baking/slicing has changed...neither for improvement. To have small slices indicates the rising time must not be sufficient. If you want your long time customers to be happy, make changes. If not, keep doing whatever it is you're doing. After today's purchase, we will be buying another brand.
1 reply from Nature's Own Brand Team team - 3 years ago
We appreciate you contacting us about your recent experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
GranPa
3 guests found this review helpful. Did you?
3 out of 5 stars
15 October, 2023
originally posted on naturesownbread
Overbaked/top too brown/holes
We've bought this bread for a long time because my husband is on a low residue diet but he can eat this. It has become so dark on the exterior that it appears it must be overbaked because the bread slices are dry. If something doesn't change soon, very soon, we will not be buying it anymore and will look for another product. I've wasted money last 2 times i purchased.
BeBe
3 guests found this review helpful. Did you?
2 out of 5 stars
1 August, 2023
originally posted on naturesownbread
Has the recipe changed?
We have been buying this bread forever! Last week, while out of town, we bought 2 loaves and both were discolored and had several holes in every slice. It did not taste the same. Has the recipe changed or did we just happen to get 2 bad loaves?
Bread
3 guests found this review helpful. Did you?
1 out of 5 stars
1 August, 2023
originally posted on naturesownbread
Dried out tough bread that used to be a really goo
I have been using this for last ten years but now they have changed it to where it’s tastes burnt and is so dry and tough that you can’t eat it
1 reply from Brand Team team - 3 years ago
We appreciate you contacting us about your recent experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
Dissatisfied again
3 guests found this review helpful. Did you?
2 out of 5 stars
21 July, 2023
originally posted on naturesownbread
Smaller and holier
Last few times I have purchased this product, it seems to be shrinking in size and has large holes in the bread. Love having my mayonnaise gush out of my sandwich...not. I guess I will have to switch brands as it appears that costs are being cut.
Carlton
2 guests found this review helpful. Did you?
1 out of 5 stars
13 April, 2023
originally posted on naturesownbread
Stale and discolored
For the last few weeks, every time I buy a loaf of this bread, it has been stale and discolored. The date on the bread has not expired. I guess I'll have to start buying a different brand.
1 reply from Brand Team team - 3 years ago
We appreciate you contacting us about your recent experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
P
2 guests found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
22 February, 2023Verified purchase
We like it
This is what we buy most often. My kids like it. I wish it were a little softer but otherwise it’s a good product.
Cpvela17
value
4.0 out of 5
value: 4 out of 5
quality
5.0 out of 5
quality: 5 out of 5
taste
4.0 out of 5
taste: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
5 September, 2022
originally posted on naturesownbread
Great taste, freezes great
When I moved to NC from NJ, I noticed white bread didn't keep as long as it did up north. I tried keeping the bread in the refrigerator but didn't like how it got hard. Freezing it and thawing didn't work out well. I saw Nature's Own Whitewheat at Harris Teeter and decided to try it, seemed a little better for you than regular white. I found I was able to freeze it for months and it would thaw out well and still taste great. It has been my go to bread for 18 years now!
JayA
1 guest found this review helpful. Did you?
1 out of 5 stars
24 July, 2022Verified purchase
Poor quality control on pick-up
I picked up my order and the bread was totally crushed
