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Nature's Own White Wheat Bread - 20oz - 2 of 4Nature's Own White Wheat Bread - 20oz - 3 of 4Nature's Own White Wheat Bread - 20oz - 4 of 4
Nature's Own White Wheat Bread - 20oz - 1 of 4

Nature's Own White Wheat Bread - 20oz

$3.69 ($0.18/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • You'll get one 20 oz loaf of Nature's Own Whitewheat Healthy White Bread
  • New recipe, now with fewer ingredients
  • Non-GMO Project Verified, and no artificial colors, flavors or preservatives
  • Made with expeller pressed canola oil for a light, smooth taste
  • Real. Soft. Bread: Enjoy pillow-soft slices perfect for sandwiches and snacks the whole family will love
  • For the most accurate and updated ingredient information, always check the ingredients label on the actual product

Description

Bring home Nature’s Own® Whitewheat® Healthy White Bread, now made with a new recipe and simpler ingredients—the soft white bread taste you love - we call it Real. Soft. Bread. Made with a straightforward ingredient list, this loaf is Non‑GMO Project Verified and contains no artificial colors, flavors, or preservatives. Enjoy delicious sandwiches and toast with a classic taste the whole family loves. 120 calories per two slices, making it an easy fit for everyday meals. We believe great bread starts with straightforward ingredients, so you can bring home the flavor your family loves with a label that speaks for itself. As America’s #1 selling loaf bread brand*, you can count on Nature’s Own to maintain the freshness and softness that makes it a family favorite bread.

Nature’s Own is committed to baking Non-GMO Project Verified bread with a straightforward ingredient list. Our promise: no artificial colors, flavors, or preservatives, ever. With a focus on quality and transparency, we took a close look at our recipes and simplified them, removing what we didn’t need while keeping the taste and texture your family loves. New recipe, simpler ingredients, same great bread. Simple as that.

*Source: Circana Syndicated Data for the total U.S. latest 52 weeks ending 3.1.26

Serving Size: 2 Slices

Serving Per Container: 11

Amount 2 Slices (52g/1.8oz)

Calories: 120
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 200mg9%
Total Carbohydrate 26grm10%
Dietary Fiber 3grm12%
Total Sugars 5grm0%
Added Sugars 5grm10%
Protein 4grm0%
Vitamin D 0mcg0%
Calcium 70mg6%
Iron 0.6mg4%
Potassium 80mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

wheat flour, water, sugar, wheat gluten, cellulose, yeast, 2% or less: cultured wheat flour, salt, expeller pressed canola oil, guar gum, flax seed meal, vinegar, enzymes, malted barley flour, acerola cherry powder.

Allergens & Warnings:

Contains: wheat. Manufactured on shared equipment that also processes products containing sesame. May contain sesame.
Features: No Artificial Flavors, Colors or Preservatives, No Certified Synthetic Colors (No FD&C Colors), No High Fructose Corn Syrup, All Natural, No Artificial Flavors, No Artificial Colors
Dietary Needs: Non-GMO Project Verified
State of Readiness: Ready to Eat
Form: Loaf
Package Quantity: 1
TCIN: 13159010
UPC: 072250017398
Item Number (DPCI): 261-01-1206
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4.13 inches length x 4.5 inches width x 13.75 inches height
Estimated ship weight: 1.25 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Additional product information and recommendations

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Frequently bought together

Guests are saying

This bread has been a long-time favorite for many guests due to its soft texture and great taste, making it ideal for sandwiches and toast. However, recent reviews indicate concerns about quality, with reports of holes in the slices and dryness. Despite these issues, many guests appreciate its health benefits and versatility, suggesting it remains a staple in their households. Guests are hopeful for improvements in quality to maintain their loyalty.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 217 reviews
    quality: 4.2 out of 5
    taste: 4.75 out of 5
    value: 4.75 out of 5
    71% would recommend
    7 recommendations
    4 out of 5 stars
    Thumbs down graphic, would not recommend
    26 October, 2025

    I buy this.

    Probably my favorite bread.
    Carman
    Did you find this review helpful?
    1 out of 5 stars
    29 July, 2025
    originally posted on naturesownbread
    Image

    Bread

    We have been a natures own bread lover for many years now. Here lately we have been having holes in the bread. So when we put our condiments on it goes through the bread.
    1 reply from Nature's Own team - 1 year ago
    We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
    Sharon
    Did you find this review helpful?
    2 out of 5 stars
    27 July, 2025
    originally posted on naturesownbread
    Image

    Bread is full of holes

    Ive used this bread for years and I know it's sometimes normal to have some small holes or tunnels but its so ridiculous lately. TOO MANY TUNNELS OF HOLES! The mayo or spread you may use come right through the bread. Something has gone wrong at the factory in making this bread lately.
    1 reply from Nature's Own team - 1 year ago
    We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
    Doughboy
    Did you find this review helpful?
    1 out of 5 stars
    24 July, 2025

    Rat?

    Picked this up curbside and came home and pulled it out of my bag and there was a huge hole in the side of the bread and parts of the bread look like it had been eaten. So gross. Maybe a rat or mouse? Thought at first it had been smashed but upon closer inspection it looked like chin is of bread were missing where the hole was
    AmyQ
    Did you find this review helpful?
    4 out of 5 stars
    14 July, 2025
    originally posted on naturesownbread
    Image

    Great texture

    I love this bread-the taste and texture. But in the name of all that’s wholly why are there so many holes! There have been larger ones than the ones in the photo
    Rooster77
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 June, 2025Verified purchase

    Mold

    Unfortunately the bread was molded when delivered
    1 reply from Nature's Own Bread team team - 1 year ago
    We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
    Bella
    quality: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    4 July, 2024
    originally posted on naturesownbread
    Image

    Only loaf bread we buy

    This is the only load bread we buy in our house. Stays fresh, perfect for any kind of sandwich, grilled cheese, toast and so forth. We love it!
    QueenSatty
    Did you find this review helpful?
    5 out of 5 stars
    16 April, 2024
    originally posted on naturesownbread
    Image

    Great option

    I love this bread . Super soft and a lot healthier . My family likes it better than the “regular “ kind we get :)
    Neilkim25
    Did you find this review helpful?
    5 out of 5 stars
    18 February, 2024
    originally posted on naturesownbread
    Image

    My Favorite bread

    This is my go to bread. It's soft like white but still gives me a lot of the benefits of wheat bread. I love it.
    kk9518
    Did you find this review helpful?
    2 out of 5 stars
    30 October, 2023
    originally posted on naturesownbread
    Image

    What happened to your whitewheat bread???

    I love the whitewheat bread. Have bought it for years. But recently the quality of the bread has gotten terrible. Holes in the slices, so thin you can see through the bread and forget putting peanut butter on it without ripping the bread up. It's like you're making the bread cheaper but charging more for it. If it doesn't improve I hate to say I'm done buying this product.
    1 reply from Nature's Own Brand Team team - 3 years ago
    We appreciate you contacting us about your recent experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
    D81
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    25 October, 2023
    originally posted on naturesownbread
    Image

    Overbaked/dry/too brown and odd shapes/small slice

    Have used this bread for years, but as of today's purchase, we will be looking for another sandwich bread. The recipe has definitely changed and the baking/slicing has changed...neither for improvement. To have small slices indicates the rising time must not be sufficient. If you want your long time customers to be happy, make changes. If not, keep doing whatever it is you're doing. After today's purchase, we will be buying another brand.
    1 reply from Nature's Own Brand Team team - 3 years ago
    We appreciate you contacting us about your recent experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
    GranPa
    3 guests found this review helpful. Did you?
    3 out of 5 stars
    15 October, 2023
    originally posted on naturesownbread
    Image

    Overbaked/top too brown/holes

    We've bought this bread for a long time because my husband is on a low residue diet but he can eat this. It has become so dark on the exterior that it appears it must be overbaked because the bread slices are dry. If something doesn't change soon, very soon, we will not be buying it anymore and will look for another product. I've wasted money last 2 times i purchased.
    BeBe
    3 guests found this review helpful. Did you?
    2 out of 5 stars
    1 August, 2023
    originally posted on naturesownbread
    Image

    Has the recipe changed?

    We have been buying this bread forever! Last week, while out of town, we bought 2 loaves and both were discolored and had several holes in every slice. It did not taste the same. Has the recipe changed or did we just happen to get 2 bad loaves?
    Bread
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    1 August, 2023
    originally posted on naturesownbread
    Image

    Dried out tough bread that used to be a really goo

    I have been using this for last ten years but now they have changed it to where it’s tastes burnt and is so dry and tough that you can’t eat it
    1 reply from Brand Team team - 3 years ago
    We appreciate you contacting us about your recent experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
    Dissatisfied again
    3 guests found this review helpful. Did you?
    2 out of 5 stars
    21 July, 2023
    originally posted on naturesownbread
    Image

    Smaller and holier

    Last few times I have purchased this product, it seems to be shrinking in size and has large holes in the bread. Love having my mayonnaise gush out of my sandwich...not. I guess I will have to switch brands as it appears that costs are being cut.
    Carlton
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    13 April, 2023
    originally posted on naturesownbread
    Image

    Stale and discolored

    For the last few weeks, every time I buy a loaf of this bread, it has been stale and discolored. The date on the bread has not expired. I guess I'll have to start buying a different brand.
    1 reply from Brand Team team - 3 years ago
    We appreciate you contacting us about your recent experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
    P
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    22 February, 2023Verified purchase

    We like it

    This is what we buy most often. My kids like it. I wish it were a little softer but otherwise it’s a good product.
    Cpvela17
    value: 4 out of 5
    quality: 5 out of 5
    taste: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    5 September, 2022
    originally posted on naturesownbread
    Image

    Great taste, freezes great

    When I moved to NC from NJ, I noticed white bread didn't keep as long as it did up north. I tried keeping the bread in the refrigerator but didn't like how it got hard. Freezing it and thawing didn't work out well. I saw Nature's Own Whitewheat at Harris Teeter and decided to try it, seemed a little better for you than regular white. I found I was able to freeze it for months and it would thaw out well and still taste great. It has been my go to bread for 18 years now!
    JayA
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    24 July, 2022Verified purchase

    Poor quality control on pick-up

    I picked up my order and the bread was totally crushed
    Choree
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 July, 2022Verified purchase

    Great everyday bread

    Love this bread. Always so soft!
    Hanner_A
    taste: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    1 guest found this review helpful. Did you?

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