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Pasta Posters - by  Linus Rapp (Hardcover) - 1 of 1

Pasta Posters - by Linus Rapp (Hardcover)

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About this item

Highlights

  • This exuberant and historically grounded book traces more than a century of pasta, poster design, and the art of selling the good life.
  • About the Author: LINUS RAPP is a design historian and curator.
  • 112 Pages
  • Cooking + Food + Wine,

Description



Book Synopsis



This exuberant and historically grounded book traces more than a century of pasta, poster design, and the art of selling the good life.

For more than 130 years, pasta has been marketed not just as food, but as a feeling--of comfort, pleasure, abundance, and belonging. Featuring a wide-ranging selection of posters, the book follows the visual history of pasta advertising and shows how graphic design helped turn an everyday staple into a cultural touchstone.
Spanning the late 19th century to the present and ranging from Italy to France, Switzerland, Germany, Greece, Sweden, and beyond, this exploration of pasta marketing brings together imagery shaped by Belle Époque exuberance, New Objectivity, Socialist Realism, Swiss graphic design, postwar modernism, and contemporary illustration.
Wheat fields, hens and eggs, theatrical figures, playful caricatures, bold typography, and surreal humor recur as visual motifs, showing how artists and designers used iconography, color, and wit to capture attention in the street and on the wall. Situating pasta posters within broader histories of industrialization, advertising, and consumer culture, the book examines how competition among manufacturers, advances in printing, and the rise of corporate identity shaped the look of pasta advertising, while also highlighting how nostalgia, Italian romanticism, and humor continue to define its appeal.
With approximately 100 poster reproductions, the volume offers both visual pleasure and cultural insight, celebrating pasta as food, medium, and enduring symbol of the good life.



About the Author



LINUS RAPP is a design historian and curator.
Dimensions (Overall): 11.75 Inches (H) x 8.5 Inches (W)
Weight: 1.25 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 112
Genre: Cooking + Food + Wine
Publisher: Prestel Publishing
Theme: European
Format: Hardcover
Author: Linus Rapp
Language: English
Street Date: October 6, 2026
TCIN: 1010336236
UPC: 9783791394633
Item Number (DPCI): 247-13-8624
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 1 inches length x 8.5 inches width x 11.75 inches height
Estimated ship weight: 1.25 pounds
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Q: What cultural aspects does the book examine?

submitted by AI Shopping Assistant - 10 days ago
  • A: It examines how pasta advertising reflects industrialization, consumer culture, and nostalgia in marketing.

    submitted byAI Shopping Assistant - 10 days ago
    Ai generated

Q: Who is the author of this book?

submitted by AI Shopping Assistant - 10 days ago
  • A: The author is Linus Rapp, a design historian and curator.

    submitted byAI Shopping Assistant - 10 days ago
    Ai generated

Q: What type of illustrations are featured in the book?

submitted by AI Shopping Assistant - 10 days ago
  • A: The book includes approximately 100 poster reproductions showcasing various artistic styles and historical contexts.

    submitted byAI Shopping Assistant - 10 days ago
    Ai generated

Q: What is the main theme of the book?

submitted by AI Shopping Assistant - 10 days ago
  • A: The book explores the history of pasta advertising and its cultural significance over more than a century.

    submitted byAI Shopping Assistant - 10 days ago
    Ai generated

Q: What historical periods does the book cover?

submitted by AI Shopping Assistant - 10 days ago
  • A: It spans from the late 19th century to the present, highlighting various design movements.

    submitted byAI Shopping Assistant - 10 days ago
    Ai generated

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