Purple Chips - by John Schwinghamer (Hardcover)

Book Synopsis

Purple Chips presents a unique stock-picking method based on identifying great companies based on simple visual examinations of financial health, applying three basic criteria to distinguish high-performing purple chip stocks from mere blue chip investments. The book also delves into the psychology of investing, arguing that most investors are better suited to winning small gains often and losing occasionally, rather than taking small losses often and winning big from time to time. In seven succinct chapters that feature plenty of helpful examples, graphs, and charts, author John Schwinghamer presents a simple and effective way to win with stocks. For more information, please visit www.PurpleChips.com.

From the Back Cover

Purple Chips offers a unique method of making money in the stock market, focusing on high-quality, low-risk stocks.

Blue chip stocks are easy to find. Many analysts will provide lists of companies that they believe are safe in uncertain economic times. But among the blue chips exist a number of purple chips--great companies that make the best opportunities for investors.

Purple Chips shows you how to identify an exceptional company by making a quick visual inspection of certain factors in their earnings history. Focusing on long-term track records, Purple Chips explains three simple criteria that distinguish purple chip stocks from ones that are merely blue chip.

Purple Chips is also a strategic tool: it teaches you when to buy and when to sell, with the goal of making modest gains often and losing only occasionally--an investment plan that suits the psychology of most investors far better than losing often and winning big occasionally.

About the Author

In seven succinct chapters that include numerous examples, graphs, and charts, author John Schwinghamer presents a simple and effective way to succeed in investing in the stock market.

John Schwinghamer is a portfolio manager with a major bank in Montreal. He started his career in 1984 as floor trader at the Montreal Exchange and then became a stock broker and an expert in derivatives. John has also held management and partnership positions in several investment firms, and he currently manages the portfolios of a select group of clients. He has a B.Comm. in finance from Concordia University, as well as extensive securities industry accreditation. He is a lead judge for the International Case Competition at the John Molson School of Business at his alma mater. He has also been an expert witness in derivatives court cases. John lives in Montreal with his artist wife and has three children.