Easy to use – swap traditional spirits 1:1 to make any cocktail non-alcoholic
From America’s #1 non-alcoholic spirit brand (Nielsen)
Description
Experience the familiar flavors of the award-winning Ritual Whiskey Alternative. Notes of vanilla, oak, stone fruit and caramel, finishing with a pleasant heat. Make Old Fashioneds, Whiskey Sours, Manhattans and other classic whiskey cocktails – without the alcohol or calories. Simply replace traditional whiskey with Ritual Whiskey Alternative 1:1 to make any cocktail non-alcoholic.
Ritual Zero Proof is America's #1 non-alcoholic spirit brand. Designed for cocktails, Ritual delivers the nose, taste, and bite of classic spirits – without the alcohol.
Serving Size: 44.0 mL
Serving Per Container: 17
Amount
Calories: 5
% Daily Value*
Total Fat 0g0%
Sodium 0mg0%
Total Carbohydrate 2g1%
Sugars 1g
Added Sugars 1g2%
Protein 0g
* Percentage of Daily Values are based on a 2,000 calorie diet.
Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web site is accurate or complete since this information comes from the product manufacturer and on occasion manufacturers may improve their products and update their labels. We recommend that you do not rely solely on the information presented on our Web site and that you consult the product's label or contact the manufacturer directly if you have a specific dietary concern or question about a product. Sold where permitted.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.33 inches length x 3.33 inches width x 10.5 inches height
Estimated ship weight: 3.33 pounds
This item cannot be shipped to the following locations: Alabama, Alaska, American Samoa (see also separate entry under AS), APO/FPO, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam (see also separate entry under GU), Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Northern Mariana Islands, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico (see also separate entry under PR), Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Virgin Islands, U.S., Washington, West Virginia, Wisconsin, Wyoming, United States Minor Outlying Islands
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
My personal self have never tried non-alcoholic beverage before but it looks very interesting. I would love to give us a try to see what the alternative is.
GearldH
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5 out of 5 stars
2 April, 2026
originally posted on influenster.com
Amazing alternative to alcohol
Clean, botanical flavor with a subtle bite-Ritual NA is a convincing non alcoholic cocktail base.without the guilt or regret. Btight, herbaceous and well balanced.
MelanieC
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5 out of 5 stars
2 April, 2026
originally posted on influenster.com
Non
Repeating each touch of flavor, each scent, each aroma has something special about it; its value is authentic, and its comfort when drinking is the best; each touch, each sip has something better
BianyelisR
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1 out of 5 stars
1 March, 2026
not suitable for human consumption
fortunately, I bought this stuff half price clearance 1499 for the bottle. Words cannot describe how bad this stuff is. It is a complete abomination. Without any redeeming qualities whatsoever. I am literally going to pour this stuff down the drain. Repulsive. If you are even considering buying this as part of your alcohol, free lifestyle or recovery, DO NOT. ZERO STARS.
Jessica
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
3 January, 2026Verified purchase
I was hopeful, but no.
I greatly appreciate what they are trying to achieve with this product. Both my husband and I tried it and agree it’s disgusting. We both prefer a Rye Whiskey taste such as Jameson or Woodford Reserve. I even tried making a cocktail. Going to give the Gin Alternative a try before I completely move on from the brand.
mynameisacity83
quality
3.0 out of 5
quality: 3 out of 5
taste
1.0 out of 5
taste: 1 out of 5
value
2.0 out of 5
value: 2 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
29 November, 2025
(no review title)
I appreciate that someone made a non alcoholic whiskey alternative, but it’s god awful. It’s watered down apple cider that’s been over spiced. You might be able to get away with using this in a cocktail, but do not drink this straight. If you served this to me, it would never occur to me that this was supposed to be a whiskey alternative. I would think it was really bad cider.
Jason
quality
1.0 out of 5
quality: 1 out of 5
taste
1.0 out of 5
taste: 1 out of 5
value
2.0 out of 5
value: 2 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
31 October, 2025
originally posted on Zero Proof
Delicious
[This review was collected as part of a promotion.] We're trying all of the options that Ritual has, and by far, this one is our favorite. This is the second bottle we've bought and it won't be the last!
Jessica W.
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5 out of 5 stars
29 October, 2025
originally posted on Zero Proof
Good afternoon cocktail
[This review was collected as part of a promotion.] Nice spicy taste...good with a splash of Dewars and topped with water
Cynthia P.
1 guest found this review helpful. Did you?
1 out of 5 stars
22 October, 2025
originally posted on Zero Proof
Don't recommend
[This review was collected as part of a promotion.] I tried the whiskey and the tequila alternatives and both were flavored water. The tequila was like smokey spicy water and the whiskey was oaky sweet water. I appreciate They are trying to create an alternative, but this isn't it.
Gabrielle M.
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5 out of 5 stars
20 October, 2025
originally posted on Zero Proof
Whiskey is my favorite
[This review was collected as part of a promotion.] I love how you list the ingredients it’s made from. Feel healthy then drinking alcohol
Carol J. M.
1 guest found this review helpful. Did you?
5 out of 5 stars
8 October, 2025
originally posted on Zero Proof
Non-alcoholic whiskey alternative comments
[This review was collected as part of a promotion.] My husband loves it. He has been such a heavy drinker all his life and he is down to one or two alcoholic drinks a day and drinks only ritual at home. It’s truly a lifesaver. Our daughter brought it to our attention and we’re so glad she did!
Vonda F.
1 guest found this review helpful. Did you?
5 out of 5 stars
7 October, 2025
originally posted on Zero Proof
Excellent non-alcoholic alternative!!
[This review was collected as part of a promotion.] Ritual is our go to company for wonderful non-alcoholic beverages. We’ve tried many amd theirs is the best.
Donald E. R.
1 guest found this review helpful. Did you?
2 out of 5 stars
7 October, 2025
originally posted on Zero Proof
Not for us
[This review was collected as part of a promotion.] I tried the whiskey & tequila. I was so hopeful esp for my husband. I bought all necessary add-ons. Nothing came close to being as advertised. Very disappointing.
Becky B.
1 guest found this review helpful. Did you?
5 out of 5 stars
6 October, 2025
originally posted on Zero Proof
Love this stuff!
[This review was collected as part of a promotion.] Even though I accidentally ordered the wrong thing, Ritual Zero Proof was more than helpful in correcting my mistake.
Stephanie T.
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2 out of 5 stars
6 October, 2025
originally posted on Zero Proof
Not what I expected
[This review was collected as part of a promotion.] This to me tasted more like a pumpkin spice apple cider concoction. I also shared it with two other people, and they seem to feel the same way. I’m sorry, I was really hoping to like it
Michelle L.
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3 out of 5 stars
4 October, 2025
originally posted on Zero Proof
Harsh, not smokey.
[This review was collected as part of a promotion.] Botanical s too harsh. Does not have a smokey flavor.
Anthony D. D.
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4 out of 5 stars
2 October, 2025
originally posted on Zero Proof
Whiskey Alternative
[This review was collected as part of a promotion.] I like your alternative but I need to cancel my subscription.
Kathleen P.
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5 out of 5 stars
26 September, 2025
originally posted on Zero Proof
Old Fashion Greatness!
[This review was collected as part of a promotion.] This whiskey is the best I've tasted in a long time. Smokey goodness!
Annette L.
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5 out of 5 stars
23 September, 2025
originally posted on Zero Proof
Enjoyed by Individuals who have Never had Alcohol
[This review was collected as part of a promotion.] My wife and I have never had actual alcohol but have enjoyed all the Ritual products for making mocktails.
Robert S.
1 guest found this review helpful. Did you?
5 out of 5 stars
23 September, 2025
originally posted on Zero Proof
Non-Alcoholic Whiskey Alternative review
[This review was collected as part of a promotion.] This stuff is awesome for a recovering alcoholic like myself my only complaint is it doesn't come in big enough bottles but I said that about my favorite whiskey as well.
