Rolling Deep - by Noah Rubin (Hardcover)

Book Synopsis

An irreverent, engaging, visually driven exploration of hip-hop culture and weed from writer/editor, music producer, and author of How We Roll, Noah Rubin.

Rolling Deep: The High Art of Weed and Rap brings to life the edu-taining story of hip-hop and cannabis culture from hazy 1970s summer night park jams in the Bronx to today's multi-hyphenate rap moguls dropping hit records alongside signature strains.

Inside, readers will find answers to a wide range of important questions like "Is It Safe to Smoke with Wu-Tang?" and "How High Is Young Thug... Compared to the Universe?" Boasting a blend of charts, graphs, quizzes, and essays plus elevated insights from icons like Snoop Dogg, this first-of-its-kind book documents how weed culture has grown right alongside hip-hop itself.

Packed with iconic artists, legendary albums, and sharp cultural analysis, Rolling Deep is like the best kind of smoke sesh: funny, thoughtful, and endlessly unpredictable. Take it from someone who knows a thing or two about weed and rap: "Roll something and get the day started with Rolling Deep." -Wiz Khalifa

About the Author

Noah Rubin is a writer and editor for Hypebeast magazine. He is the editor of Snoop Dogg's hit cookbook From Crook to Cook and the author of How We Roll. Rubin is the former editor-in-chief of Snoop's media platform, Merry Jane. Before Merry Jane, he was editor-in-chief of Nas's media platform/production house Mass Appeal. In addition to his writing and editorial work, Rubin has an extensive music background. His credits include Grammy-winning A&R work for global EDM phenomenon Flume and production on two highly regarded albums for Wu-Tang Clan. He is also the former VP of Music at Decon Records (now Mass Appeal Records), home to artists like Run the Jewels, Pusha T, and the Hood Internet.