Rusk Deepshine PlatinumX Shampoo 12 oz

Keep your blonde cool, crisp, and clean with Rusk Deepshine PlatinumX Shampoo. Made for platinum, silver, bleached, and highlighted hair, this toning shampoo helps neutralize brassy, yellow tones so icy shades stay bright between salon visits. A rich lather lifts away buildup, oil, and dulling residue without stripping the moisture that bleach-stressed strands need. Rinse, and your hair feels soft, smooth, and easy to comb, never squeaky or straw-like. Once dry, your color gleams with a luminous, cool-toned shine. Massage into wet hair and let it sit for a minute or two for extra toning, then rinse well. Follow with PlatinumX Conditioner for silky moisture, and add PlatinumX Repair Treatment once a week to strengthen and restore. Together, they keep your blonde healthy, bright, and brass-free after every wash.