Strawberry Shortcake 16" PU Large Backpack - Red/Pink/White
New at target
$19.99
In Stock
WARNING: choking hazard - small parts. Not for children under 3 yrs.
Eligible for registries and wish lists
Fit & style
- Fun Strawberry Print: Allover strawberry and floral print adds a sweet, playful look
- Spacious Main Compartment: Roomy interior holds everyday essentials with ease
- Front Zipper Pocket: Keeps smaller items and accessories easy to access
- Adjustable Shoulder Straps: Comfortable straps provide a secure, customized fit
- Cute Everyday Style: Perfect for school, travel, outings and everyday adventures
About this item
Additional product information and recommendations
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- $19.99 - $27.99reg $29.99 - $80.00 Sale3.2 out of 5 stars with 18 ratings
- $177.00reg $295.00 Sale4.8 out of 5 stars with 47 ratings
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4.2 out of 5 stars with 5 reviews
5 out of 5 stars
13 October, 2026
originally posted on influenster.com

Strawberry beauty
This is an amazingly well made bag. It is stitched well. The handles are adjustable. The inside pouches large. It doesn't feel cheap or anything. It fits a great amount as well. This is a perfect bag for all ages and the compliments I've received have been all flattering.
2 out of 5 stars
11 October, 2026
originally posted on influenster.com

Cute, but cheap materials
First off, this backpack is honestly so cute! As an 80s baby, I love this vintage Strawberry Shortcake theme and I'm glad it's making a comeback! The backpack is a good size and has 1 large main pocket, a small front pocket, and an extra interior sleeve type pocket that's good for laptops or tablets. The size of the backpack is big enough for school supplies, books, and whatever else you want to pack. It also has an area on the inside for writing your name and contact info. What I don't like about this backpack is that the materials, unfortunately, feel cheap and I cannot see this holding up well after daily use or for carrying heavy books. I think this would be a good backpack for younger children with lightweight school items or for just using as a day pack for snacks, clothing and necessities, but I don't feel this will be good for anything very heavy.
5 out of 5 stars
9 October, 2026
originally posted on influenster.com

Super cute & spacious!
This backpack is super cute! My daughter loves the Strawberry Shortcake print; it is absolutely adorable. The main compartment is highly spacious, offering plenty of room for her books, tablet, and accessories. There is also a convenient front pocket for extra essentials. Inside, a built-in ID tag lets you add your child’s information in case the bag is misplaced. The padded shoulder straps are easily adjustable, making it very comfortable to wear. The bag itself is great quality and has held up wonderfully.
5 out of 5 stars
7 October, 2026
originally posted on influenster.com

CUTE design & fancy details!!
I love the adorable Strawberry Shortcake pattern on this backpack. It’s vintage meets modern vibes and the pink and red coloring looks so good! It’s unique with the faux leather material and the gold plate detail making it look fancier than your average backpack. It’s a great size- shown here on my first grader but it will work well for my teen too. I appreciate that there is a laptop compartment and a front zip pocket as well.
4 out of 5 stars
5 October, 2026
originally posted on influenster.com

No water bottle pockets
This backpack is adorable! It feels like great quality. It has a leather feel too it instead of fabric so hopefully you can wipe it clean. It has a padded laptop area in the inside. The straps are adjustable. The cons are it has no water bottle pocket and no inside pockets on the front zippered pouch. Also not sure how you would wash it since it’s a more leather feeling fabric.