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Structuring Design - by  Ulysses Voelker (Hardcover) - 1 of 1

Structuring Design - by Ulysses Voelker (Hardcover)

$30.68Save $9.27 (23% off)

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About this item

Highlights

  • In visual communication, contents are arranged, organized, and presented.
  • Author(s): Ulysses Voelker
  • 176 Pages
  • Art, Graphic Arts

Description



About the Book



A contemporary reference book on the principles and laws of visual communication as an introduction to practical design.



Book Synopsis



In visual communication, contents are arranged, organized, and presented. Design laws and principles that are inherent to every medium ensure that a novel looks like a novel, an art catalog like an art catalog, and a magazine like a magazine. This publication offers a compact mix of explanations, practical tips, and background information on the topic. At its center is the grid as the most important design principle, whose function and application are thoroughly discussed. The grid allows a consolidated approach to a structured design like a blueprint that supports not only faster and easier reading but also better comprehension of information. In a second part, the author discusses the design process itself with answers to seemingly simply questions of what to observe when designing and the sequence of steps. Another chapter focuses on relevant theoretical aspects such as how method and intuition are correlated. The final section contains an extensive glossary.
Dimensions (Overall): 10.0 Inches (H) x 7.1 Inches (W) x .7 Inches (D)
Weight: 1.4 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 176
Genre: Art
Sub-Genre: Graphic Arts
Publisher: Niggli
Theme: Typography
Format: Hardcover
Author: Ulysses Voelker
Language: English
Street Date: October 22, 2019
TCIN: 94478329
UPC: 9783721209945
Item Number (DPCI): 247-30-2877
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.7 inches length x 7.1 inches width x 10 inches height
Estimated ship weight: 1.4 pounds
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