Lactose-Free 2% Reduced Fat Ultra-Filtered Milk - 52 fl oz - Good & Gather™
New at target
$3.99 reg $4.39
Sale save $0.40 (9% off)
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- $2.29($0.17/fluid ounce)4.1 out of 5 stars with 1253 ratings
- $2.99($0.22/fluid ounce)4 out of 5 stars with 384 ratings
- $3.49($0.11/fluid ounce)4 out of 5 stars with 31 ratings
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Additional product information and recommendations
Frequently bought together
- $2.29($0.17/fluid ounce)4.1 out of 5 stars with 1253 ratings
Best-selling Milk & Plant-based Milk
- $2.29($0.17/fluid ounce)4.1 out of 5 stars with 1253 ratings
- $2.99($0.22/fluid ounce)4 out of 5 stars with 384 ratings
- $3.49($0.11/fluid ounce)4 out of 5 stars with 31 ratings
Guests are saying
This product has received mixed feedback from guests, with many expressing disappointment in its taste and texture compared to Fairlife milk. While some guests appreciate its lower sugar and higher protein content, others find it watery and lacking in flavor. A few guests have successfully used it in smoothies or protein shakes, but overall, it seems to fall short of expectations for drinking straight or in cereal. Guests are looking for a more satisfying alternative.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
2.7 out of 5 stars with 471 reviews
quality: 2.05 out of 5
taste: 1.89 out of 5
value: 2.3 out of 5
18% would recommend
264 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
12 September, 2026Verified purchase
Prob not even milk
Never thought I'd be writing a review for milk, yet here we are. Dont buy it! See all the reviews with the brown gunk in the top? I had that in two cartons. I drank it. I dont know why, but I did. It tasted like you were drinking water while someone screamed the word "MILK" in your face. Prob comes from rats or something.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 September, 2026Verified purchase
(no review title)
Strange chemical taste.
2 out of 5 stars
Thumbs down graphic, would not recommend
10 September, 2026Verified purchase
No flavor at a mid-tier price.
It has no discernible flavor. It’s more expensive than regular milk, but cheaper than Fairlife and, personally, I’d prefer to go in either direction than buy this again. It isn’t bad, it just tastes like nothing.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 September, 2026Verified purchase
Disgusting.
Disgusting. Don’t waste your money. Just spend the extra money on Fairlife. I purchased 2 of these thinking I was saving money, but I just dumped these out. Taste like bitter water!
2 out of 5 stars
Thumbs down graphic, would not recommend
9 September, 2026Verified purchase
Yuck
Okay, at first, I was recommending this milk to everyone and anyone! Over it top competition (FL) until last night (8/8/26) when I unsealed one of my milks that I had just bought and wasn’t due until the end of September. LONG story short it was curdled as I poured it into my cereal, what I thought were Ice chunks (my refrigerator freezes some items in the back). Anyway, today my stomach absolutely feels nuts.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 September, 2026Verified purchase
Garbage
Doesn’t taste like fair life. Tastes just like water. Waste of money.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 September, 2026Verified purchase
Dont recommend! No stars!
Taste like medicine..Almost feels totally unsafe to drink..I’ll pass!
5 out of 5 stars
Thumbs up graphic, would recommend
7 September, 2026Verified purchase
(no review title)
Love this milk
5 out of 5 stars
Thumbs up graphic, would recommend
6 September, 2026Verified purchase
Creamy, lower sugar and higher protein. It's a win-win-win purchase!
I love this milk! The fat free is creamy and tastes so much better than regular fat free milk. I like that it had less sugar and more protein. It makes this an easy decision to buy. Plus the expiration dates are way better than regular milk.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 September, 2026Verified purchase
Chemical Taste
I would give this a zero, if I could. I was looking for a cheaper alternative to Fairlife and it tasted like chemicals and plastic. I immediately dumped it out.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 September, 2026Verified purchase
Does not taste like Fairlife
Does not taste like Fairlife at all! Target brand usually does a pretty good job of imitating the product. NOT THIS TIME. THIS IS BEYOND DISGUSTING! Please trust me and don't waste your money.
5 out of 5 stars
Thumbs up graphic, would recommend
4 September, 2026Verified purchase
Great
I think many of the 1 star reviews are fake… this tastes great and is way cheaper than Fairlife
1 out of 5 stars
Thumbs down graphic, would not recommend
4 September, 2026Verified purchase
Tastes real bad. Returned
Saw this on sale and thought I'd give it a try. Sadly it tastes real bad. I mixed it with cold brew coffee and it ruined it. I returned it the next day...
1 out of 5 stars
Thumbs down graphic, would not recommend
4 September, 2026
(no review title)
yuck!
1 out of 5 stars
Thumbs down graphic, would not recommend
4 September, 2026
Might as well have cereal with water
I bought this as a cheaper alternative to Fairlife. It literally tastes like water. I’ll be returning. Unfortunately I’d rather spend the extra on milk that tastes like milk.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 September, 2026Verified purchase
Strange tasting
I wish I read the reviews before purchasing although I may have wanted to try it despite the reviews. Anywho, I agree, it has a very strange taste and tastes nothing like Fairlife! Very disappointing as Target usually hits the mark but sorry to say not this time! Hopefully they can improve the taste.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 September, 2026
I don't know what this is trying to convince us of being but it's so gross. It does not taste like milk. Pay a bit more for Fairlife. I may return the chocolate one I bought. Never again.
this is plain gross
1 out of 5 stars
Thumbs down graphic, would not recommend
3 September, 2026Verified purchase
Brown substance in mik?
Brown substance on the bottom!!!! Yuck! Can’t trust it is not going to make me sick..
5 out of 5 stars
Thumbs up graphic, would recommend
3 September, 2026Verified purchase
Just like Fairlife!
Tastes just like Fairlife to me!
1 out of 5 stars
Thumbs down graphic, would not recommend
3 September, 2026Verified purchase
water or milk?
This use to taste good but it feels like they've been watering it down.