Using Behavioural Science in Data and AI Transformation - by Rosanne Werner (Paperback)

About the Book

Engage your employees in data and AI transformation through neuroscience-backed techniques to increase adoption, establish trust and build daily habits.

Book Synopsis

Implement data and AI transformation that employees trust, adopt and champion across your organization.

Using Behavioural Science in Data and AI Transformation is a strategic guide for senior leaders, transformation executives and data professionals responsible for embedding AI and data-driven change at scale. Written by experienced transformation leader Rosanne Werner, this book shows how to move beyond technical implementation and create lasting behavioural change across teams, departments and business functions.

Drawing on behavioural science-backed change techniques, the book explains why employees resist data and AI tools that could improve their workflows and how leaders can build trust, reduce change fatigue and create a more positive environment for people who feel sceptical, uncertain or concerned about the impact of AI.

You'll learn how to:

- Increase employee adoption of data and AI tools
- Build trust in AI-driven decision-making and workflows
- Overcome resistance, scepticism and change fatigue
- Create cultures that support lasting behavioural change
- Apply behavioural science principles to transformation projects

Featuring real-world examples from industries including manufacturing, pharmaceuticals, mining, financial services and food and beverage, Using Behavioural Science in Data and AI Transformation gives leaders the tools to deliver sustainable transformation outcomes and measurable business impact.

Themes include: AI transformation, behavioural science, employee adoption, data culture, change management, behavioural change, AI trust

About the Author

Rosanne Werner is a globally recognized data and AI transformation leader. She is the founder and CEO of XcelerateIQ where she helps organizations across multiple industries to unlock ROI from their data and AI investments through behaviour and cultural change. She was previously Digital and Data Strategy and Transformation Lead at Coca-Cola Europacific Partners where she established a multi-award-winning data and AI mindset and culture programme. She was named Data & AI Culture Transformation Leader of the Year by Acquisition International in 2026. She is based in London, UK.