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Weird Ideas That Work - by  Robert I Sutton (Paperback) - 1 of 1

Weird Ideas That Work - by Robert I Sutton (Paperback)

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About this item

Highlights

  • A breakthrough in management thinking, "weird ideas" can help every organization achieve a balance between sustaining performance and fostering new ideas.
  • Author(s): Robert I Sutton
  • 240 Pages
  • Business + Money Management, Consulting

Description



About the Book



Sutton is a sought-after consultant, speaker and Stanford professor. This book brings together 11 of his proven, counter intuitive ideas that work, from hiring people that make employers squirm to encouraging projects likely to fail.



Book Synopsis



A breakthrough in management thinking, "weird ideas" can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and counterintuitive.

Creativity, new ideas, innovation--in any age they are keys to success. Yet, as Stanford professor Robert Sutton explains, the standard rules of business behavior and management are precisely the opposite of what it takes to build an innovative company. We are told to hire people who will fit in; to train them extensively; and to work to instill a corporate culture in every employee. In fact, in order to foster creativity, we should hire misfits, goad them to fight, and pay them to defy convention and undermine the prevailing culture. Weird Ideas That Work codifies these and other proven counterintuitive ideas to help you turn your workplace from staid and safe to wild and woolly--and creative.

In Weird Ideas That Work Sutton draws on extensive research in behavioral psychology to explain how innovation can be fostered in hiring, managing, and motivating people; building teams; making decisions; and interacting with outsiders. Business practices like "hire people who make you uncomfortable" and "reward success and failure, but punish inaction," strike many managers as strange or even downright wrong. Yet Weird Ideas That Work shows how some of the best teams and companies use these and other counterintuitive practices to crank out new ideas, and it demonstrates that every company can reap sales and profits from such creativity.

Weird Ideas That Work is filled with examples, drawn from hi- and low-tech industries, manufacturing and services, information and products. More than just a set of bizarre suggestions, it represents a breakthrough in management thinking: Sutton shows that the practices we need to sustain performance are in constant tension with those that foster new ideas. The trick is to choose the right balance between conventional and "weird"--and now, thanks to Robert Sutton's work, we have the tools we need to do so.



Review Quotes




"One of the best business books of the year."
-- Harvard Business Review

"Stanford professor Robert Sutton is a unique voice with an urgent message about how to generate and capitalize on new ideas."
-- Fast Company
Dimensions (Overall): 8.3 Inches (H) x 5.53 Inches (W) x .62 Inches (D)
Weight: .5 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 240
Genre: Business + Money Management
Sub-Genre: Consulting
Publisher: Free Press
Format: Paperback
Author: Robert I Sutton
Language: English
Street Date: May 15, 2007
TCIN: 77269726
UPC: 9780743227889
Item Number (DPCI): 247-53-7706
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.62 inches length x 5.53 inches width x 8.3 inches height
Estimated ship weight: 0.5 pounds
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Q: What type of organizations can benefit from this book?

submitted by AI Shopping Assistant - 5 days ago
  • A: Any organization seeking to enhance creativity and innovation, regardless of industry, can benefit from the insights.

    submitted byAI Shopping Assistant - 5 days ago
    Ai generated

Q: Who is the author of this book?

submitted by AI Shopping Assistant - 5 days ago
  • A: The author is Robert I Sutton, a professor at Stanford University and a sought-after consultant.

    submitted byAI Shopping Assistant - 5 days ago
    Ai generated

Q: What approach does the book suggest for hiring employees?

submitted by AI Shopping Assistant - 5 days ago
  • A: The book suggests hiring individuals who are unconventional and may challenge the status quo to foster a creative work environment.

    submitted byAI Shopping Assistant - 5 days ago
    Ai generated

Q: What are the key themes explored in the book?

submitted by AI Shopping Assistant - 5 days ago
  • A: The book explores management practices that balance sustaining performance with fostering creativity and innovation.

    submitted byAI Shopping Assistant - 5 days ago
    Ai generated

Q: How many counterintuitive ideas are presented in the book?

submitted by AI Shopping Assistant - 5 days ago
  • A: The book presents 11 proven counterintuitive ideas aimed at improving management practices.

    submitted byAI Shopping Assistant - 5 days ago
    Ai generated

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