Labels vary: some products specify very young infants (for example, 0–6 months or "Newborn and Up"), while others are marketed as suitable for "All Ages."
Most are described as creamy and moisturizing but lightweight — often noted as non-greasy or not oily in listings and reviews.
Many are described as dermatologist- and pediatrician-tested or recommended, often labeled hypoallergenic, and some carry third-party recognitions (such as eczema or safety seals) indicating suitability for newborns and sensitive skin.