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Bleacher Creatures Wisconsin Badgers Bucky Badger 24" Mascot Bleacher Buddy

Rich Brand Poor Brand - by David Brier (Hardcover)

Ingredient Branding - by Philip Kotler & Waldemar Pfoertsch (Hardcover)

A Tale of the Horse Tooth Fairy - by Mary Fichtner (Hardcover)

Sleep Squad Atlanta Hawks Harry the Hawk 12" Mascot Kiri Cloud Plushie

Bleacher Creatures Georgia Bulldogs Hairy Dawg Mascot 24" Sideline Pal

Bleacher Creatures Alabama Crimson Tide Big Al the Elephant 24" Mascot Bleacher Buddy

Bleacher Creatures Washington Huskies Harry the Husky 24" Mascot Bleacher Buddy

Bleacher Creatures LSU Mike the Tiger 24" Mascot Sideline Pal

Bleacher Creatures Penn State Nittany Lion 24" Mascot Sideline Pal

Brand Power Built in - by Lifang He (Hardcover)

Ramping Your Brand - 2nd Edition by James F Richardson (Hardcover)

Bleacher Creatures Indiana Hoosiers 8" Kuricha Football Plush

Bleacher Creatures Cleveland Cavaliers Moondog 8" Mascot Kuricha Plush (Black Uniform)

You Are the Brand - by Mike Kim (Paperback)

Bleacher Creatures Atlanta Hawks Harry The Hawk 10" Plush Figure (City Edition)

Bleacher Creatures Orlando Magic Stuff The Magic Dragon 10" Mascot Plush Figure (City Edition '24-'25)

Bleacher Creatures Kansas Jayhawks Big Jay 10" Mascot Plush Figure

Bleacher Creatures Phoenix Suns Gorilla 10" Mascot Plush Figure

Bleacher Creatures Washington Wizards G-Wiz 10" Mascot Plush Figure

Bleacher Creatures Columbus Blue Jackets Stinger 10" Mascot Plush Figure (Throwback)

Bleacher Creatures Los Angeles Clippers Chuck the Condor 10" Mascot Plush Figure

Courage the Cowgirl Way - by Mary Fichtner (Hardcover)