Dove describes the baby lotions as hypoallergenic and pH‑neutral, with safety testing by dermatologists, pediatricians, and ophthalmologists. Formulations are also listed as free of dyes, parabens, phthalates, and sulfates.
Age labels vary: baby lotions are marked for stages such as 'newborn' and '1 year+', while some products and body serums are labeled for '18+' or 'adult' users.
Some baby formulations are designed to calm eczema and irritation; these products are fragrance‑free and, for certain items, steroid‑free. One soothing cream shown is listed as accepted by the National Eczema Association.