They describe tactics for using content and conversations to build relationships, convert social shares into sales, and shape those efforts into lead-generation strategies for businesses.
They cover profile setup and content creation, social-selling strategies to grow sales and customer bases, platform-specific tactics, spotting social trends, using online tools and analytics, mobile sales, and methods for turning social interactions into measurable results.
They provide step-by-step instructions from basic profile setup through content strategies designed to create strong first impressions and build relationships that can lead to sales.
They compile expertise from multiple social media professionals and certified platform trainers and include contributions from several named authors.
