They span adult sizes down to toddler and preschool ages. Example listing labels include 'Adult', 'Ages 3 Years and Up', and 'Ages 2 Years and Up'.
Costumes and plush items are commonly made from polyester-based fabrics, while collectible figures are typically made from plastic.
Many listings include CPSC choking-hazard warnings for small parts; product descriptions and customer reviews also commonly note age guidance and other safety recommendations.
Feature plush toys can sing two songs, have light-up buttons, move their arms and head to the music, and play simple guessing games about animals.
Examples in the listings include collectible sets that contain five figures and sets that contain six figures.