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Plush toys and novelty pillows use soft plush textiles (commonly 100% polyester) and springy foam fill (listed as 100% polyurethane foam), with some accessories made from general fabric or plastic. Apparel is described as cotton-rich; individual listings vary and may show 100% cotton or blends that include polyester (for example, listings note 40% polyester in some sizes).

Shirts are made from soft, breathable cotton-rich fabrics and include printed (tagless) neck labels to prevent irritation. They also have reinforced stitching for durability and, for baby sizes, expandable lap-shoulder necklines that make dressing and undressing easier.

Interactive toys feature lights and sounds such as light-up bows and singing phrases. Playsets include lights-and-sounds elements, some plush items sing, toy cell phones have press-button electronic phrases, and larger sets may include light-up accessories to encourage role-play.

Cuddle plush items are described as having springy foam fill with velvety fabric and embroidered details. They’re designed to lie flat on the tummy and feel soft and squishy for hugging, rather than as rigid, standing figures.

Toys are commonly labeled for ages 3 years and up, while apparel is offered in newborn and toddler sizes.