Labeling varies by product: some items are marked 0+ for infants, others are labeled 0–5 years, some are intended for children 2 years and older, and the medicated toothache cream is labeled for ages 12 and up.
Medicated creams are intended for toothache and gum pain relief, while the baby products are daytime and nighttime gels formulated specifically to soothe infants’ teething discomfort.
The baby drug‑free gels are labeled free of benzocaine, belladonna, eugenol, sugar, menthol, sodium lauryl sulfate (SLS), dairy, artificial colors/dyes, and artificial sweeteners.
The products are sold as one daytime and one nighttime gel; the nighttime formula is noted to include chamomile for bedtime soothing, while the daytime gel is intended for regular use at home or on the go.
The medicated cream is described as providing cooling relief and as designed to help kill harmful bacteria in the mouth and help prevent infections, in addition to relieving pain.