$2.59 when purchased online
Target Online store #3991
About this item
Highlights
- EFFECTIVE CAVITY PROTECTION: Anti-cavity fluoride toothpaste protects against cavities, strengthens teeth, helps keep gums healthy and helps remove plaque.
- NATURAL VERY BERRY STRAWBERRY FLAVOR: Kid-tested strawberry flavor encourages good brushing habits.
- 99% NATURALLY SOURCED INGREDIENTS: Free from parabens, sugar, gluten, silicones, alcohol, sodium lauryl sulfate (SLS), dairy, aspartame, and artificial preservatives, colors, dyes & sweeteners
- Escape into a magical world while brushing unicorns morning and night!
- STAGE 3 FOR AGES 2-10: Orajel Kids Stage 3 Anti-Cavity Fluoride Toothpaste is appropriate for independent brushers.
Description
Orajel Kids Magical Unicorns Fluoride Toothpaste protects against cavities, strengthens teeth and helps keep gums healthy. With over 99% naturally sourced ingredients and a great natural strawberry flavor, parents trust Orajel Kids Fluoride Toothpaste to help their children establish healthy oral care habits. From soothing a teething baby to independent brushing, Orajel has you covered. Proud to be pediatrician recommended from first tooth to full smile.
Suggested Age: 3-9 Years
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Gel
Primary Active Ingredient: No Active Ingredient
Package Quantity: 1
Net weight: .26 Pounds
TCIN: 92234153
UPC: 310310430184
Item Number (DPCI): 049-09-8102
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
sodium fluoride 0.24%
Purpose
AnticavityUses
aids in the prevention of dental decayDirections
twist off cap and remove foil seal do not swallow supervise children as necessary until capable of using without supervision brush teeth thoroughly after meals or at least twice a day, or use as directed by a dentist or physician instruct in good brushing and rinsing habits (to minimize swallowing) ask a dentist or physician adults and children 2 years and older children under 6 years children under 2 yearsInactive ingredients
sorbitol, water, hydrated silica, peg-8, flavor, cellulose gum, sodium saccharin, sodium lauryl sulfate, blue 1
Shipping details
Estimated ship dimensions: 1.375 inches length x 2.313 inches width x 6.5 inches height
Estimated ship weight: 0.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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$4.99 - $12.99
$5 Target GiftCard with 3 select oral hygiene products on select items
4.7 out of 5 stars with 21170 ratings
$2.49 - $12.99
Save 20% on select oral care supplies on select items
4.7 out of 5 stars with 3348 ratings
$4.99 - $12.99
$5 Target GiftCard with 3 select oral hygiene products on select items
4.7 out of 5 stars with 6284 ratings
$3.99 - $8.99
$5 Target GiftCard with 3 select oral hygiene products on select items
4.7 out of 5 stars with 5585 ratings
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Guests are saying
The Orajel Kids Magical Unicorn Toothpaste is a delightful choice for children, combining fun flavors with effective dental care. Many guests appreciate its appealing packaging featuring unicorns and mermaids, which encourages kids to brush their teeth without fuss. The toothpaste is fluoride-based, gentle on teeth, and leaves a refreshing clean feeling. Its fruity taste, particularly strawberry, is a hit among kids, making oral hygiene a more enjoyable experience for families.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 53 reviews
Horrible Taste
1 out of 5 stars
Mominitup - 2 years ago
originally posted on orajel.com
Unless your kid loves strawberry yogurt or any kind of yogurt, your kid will not like this toothpaste. I tried it after she refused and said yuck and I spit it out immediately!
Good fluoride Toothpaste
4 out of 5 stars
Smarty2019 - 3 years ago
originally posted on orajel.com
[This review was collected as part of a promotion.] A good toothpaste is must for keeping teeth healthy. But regular toothpaste looks boring to children, therefore, I always look for a toothpaste with characters that my child like and effectiveness. Orajel kids magical unicorn toothpaste is liked by my children. They liked the flavor of toothpaste more than their regular toothpaste. It creates good amount of lather in mouth and rinses out easily. I love that its a fluoride toothpaste, gentle on teeth and works well for children. All in all, a good kid's toothpaste.
Kids didn't care for it
3 out of 5 stars
- 3 years ago
originally posted on orajel.com
[This review was collected as part of a promotion.] My kiddos didn't like the taste, 3 out of 4 of them but they are also picky kids. We keep it around to use if they are out of their other types but they really don't prefer to use it if they don't have to. No complaints other than this flavor.
My kids love it
5 out of 5 stars
Gperkins100677 - 3 years ago
originally posted on orajel.com
[This review was collected as part of a promotion.] My kids love this toothpaste. They say it has a good flavor and they do not give me any trouble about brushing their teeth. I think they like it because of the mermaid on the front of it and it is their new favorite.
Great kids toothpaste
5 out of 5 stars
Andreah5 - 3 years ago
originally posted on orajel.com
[This review was collected as part of a promotion.] My kids love that they have their own toothpaste! My oldest child who is 10 doesn’t like the taste of it however my 4 and 7 year old brush their teeth with it daily! They love that it’s just for kids!
Love
5 out of 5 stars
Kjmom4 - 3 years ago
originally posted on orajel.com
[This review was collected as part of a promotion.] My children aged 8,6,4 all love this magical unicorn mermaid toothpaste. They are all pretty picky with flavors, but all seem to really enjoy the flavor of this one. On addition to having a great flavor, it has anti cavity properties as well as fluoride, both necessary in a children's toothpaste product. Also the tube design is very adorable.
Wonderful toothpaste
5 out of 5 stars
Nichole - 3 years ago
originally posted on orajel.com
[This review was collected as part of a promotion.] This toothpaste is super simple for kids to be able to put on their toothbrush. The strawberry flavor is really nice. This toothpaste leaves your teeth feeling clean for a long time. The mermaid artwork on the front of the toothpaste is a nice touch.
Kids love it
5 out of 5 stars
moma2z - 3 years ago
originally posted on orajel.com
[This review was collected as part of a promotion.] All 3 of my kids love using this toothpaste, from my 3 year old to my 10 year old. My 3 year old requests it the most and is always eager to brush her teeth. She also frequently comments on how yummy it is while she's brushing her teeth. I'm pleased because it makes my job easier.
Another great Orajel Product
5 out of 5 stars
Joeq18 - 3 years ago
originally posted on orajel.com
[This review was collected as part of a promotion.] My granddaughter loves this Orajel Kids Magical Unicorn/Mermaid toothpaste. She now brushes her teeth 4 times a day. She loves the flavor and it makes her teeth feel so clean. Highly recommend this to all with kids.
Kids Love This !
5 out of 5 stars
Danieljoshua - 3 years ago
originally posted on orajel.com
[This review was collected as part of a promotion.] The kids definitely like this toothpaste because it has a very good fruity taste and does not burn their mouth like they claim the minty toothpaste does. They don't mind brushing now at night and that is a great plus in my household.
Tastes great!
5 out of 5 stars
Jridd2523 - 3 years ago
originally posted on orajel.com
[This review was collected as part of a promotion.] My daughter is very finicky about her toothpaste flavor. She loves this toothpaste and also said it doesn’t burn like the strong mint flavors do. She loves the packaging too :) Her teeth look white and and very clean!
Cute Design!
4 out of 5 stars
Mary M - 3 years ago
originally posted on orajel.com
[This review was collected as part of a promotion.] My daughter loves the mermaid detail on this one as well as the strawberry flavor. She is not a fan of mint toothpaste, so for her this is wonderful. I feel confident that the paste is doing it's job, however, for good smelling breath, this one is lacking. At first it's fine, but after a little while, maybe an hour or so, it's almost as if she never brushed her teeth. Great concept, just maybe not strong enough? Is definitely great for parents who struggle to get kids to brush in the first place. This is definitely the better option as opposed to not brushing.
The kids love it!!
5 out of 5 stars
sherabbit36 - 3 years ago
originally posted on orajel.com
[This review was collected as part of a promotion.] I love this toothpaste, it is free of everything you don't want in your kids toothpaste. No Dyes, alcohol, silicones and gluten. My kids love the flavor and are loving their teeth time even more with it. I highly recommend!
It's ok
3 out of 5 stars
Angelgirl198041 - 3 years ago
originally posted on orajel.com
[This review was collected as part of a promotion.] I got this for my niece she is 11. But she used this about 3 times. She said she doesn't like the taste of it. She said it doesn't taste like cherries. So I would not recommend this for you and your children.
My girls love this!
5 out of 5 stars
twisted1688 - 3 years ago
originally posted on orajel.com
[This review was collected as part of a promotion.] My girls are very picky with toothpaste so we tried orajel kids with the unicorns on it because what girl doesnt like unicorns. They love it! It has a great strawberry floavor that it so much better than mint. They love using their "unicorn toothpaste" so Im very happy with this product!!
Good
4 out of 5 stars
DL2019 - 3 years ago
originally posted on orajel.com
[This review was collected as part of a promotion.] My oldest loved this toothpaste. She loves unicorns so the design was awesome for her. She says the flavor is good too. The design of the tube makes it easy for kids to use too. Overall great product.
Kids toothpaste
5 out of 5 stars
Robertc_19 - 3 years ago
originally posted on orajel.com
[This review was collected as part of a promotion.] My two toddlers ages 2 and 4 are picky when it comes to toothpaste. My 4 year old is obsessed with mermaids so the fun color of this toothpaste paired with some of her favorite creatures was definitely a win and caught her interest. The fight to brush teeth has been greatly reduced and Orajel is a brand I grew up with and have confidence in... I would recommend this.
Not the best toothpaste for my 9 year old
3 out of 5 stars
Pipers Dad - 3 years ago
originally posted on orajel.com
[This review was collected as part of a promotion.] My daughter (9 years old) has been trying to use this toothpaste for a couple weeks now and every time, she fights me on it! Here is here direct feedback, "It does not taste like strawberry! It also does not smell the best. My mouth does feel clean and refreshing after I brush, but the taste is just not good and like, I would not want my dad to buy this for me another time. My favorite flavor for toothpaste to use is mint, but not too spicy!"
Great flavor; works great too
5 out of 5 stars
Angi315 - 3 years ago
originally posted on orajel.com
[This review was collected as part of a promotion.] This toothpaste from orajel tastes good. It doesn't have an overpowering flavor like some types of toothpaste do. It works well my granddaughter likes the unicorn design as well. She has no problem using this toothpaste the recommended amount of times a day. I used to fight with her about brushing her teeth and with this I don't have to
Works well
5 out of 5 stars
Dayday - 3 years ago
originally posted on orajel.com
[This review was collected as part of a promotion.] My kids love the orajel brand toothpaste. So many fun characters to choose from. The different variety of flavors is a plus. My kids especially like this one the best. Very simple for them to use. And no more blue sinks! What a great brand and product!