principles of marketing textbook

The Future of Competitive Advantage - by Doug Stephens (Hardcover)

The Origin of Brands - by Al Ries & Laura Ries (Paperback)

The Great 8 Pillars - by Christopher Peer (Hardcover)

The Long Game - by Eric Becker (Hardcover)

101 Things I Learned(r) in Advertising School - by Tracy Arrington & Matthew Frederick (Hardcover)

How to Make Your Advertising Make Money - by John Caples (Paperback)

The 25 Most Common Sales Mistakes and How to Avoid Them - 3rd Edition by Stephan Schiffman (Paperback)

The Marketing of Debt - by John B Dinsmore (Paperback)

Brand Power Built in - by Lifang He (Hardcover)

Voice Lessons - by Alan Siegel (Hardcover)

Outrageous Startup Growth - by Colin Hodge (Hardcover)

10 Skills for Effective Business Communication - by Jessica Higgins (Paperback)

How to Sell - by Steve Radford

Sell Without Selling Out - by Andy Paul (Paperback)

The Complete Guide to Sales Force Incentive Compensation - by Andris Zoltners & Prabhakant Sinha & Sally Lorimer (Paperback)

Seeing Around Corners - by Rita McGrath (Paperback)

The Art of Seducing Your Customers - by John Boccuzzi (Hardcover)

No Fear, No Failure - by Lorraine Marchand (Hardcover)

Business Outcome Selling Strategies - (Jeb Blount) by Jeb Blount & Jason Eatmon (Hardcover)

Guerrilla Marketing Volume 1 - by Jay Conrad Levinson & Jason Myers & Merrilee Kimble (Paperback)

The Non-Obvious Guide to Public Relations & Communication - (Non-Obvious Guides) by Shonali Burke (Paperback)

The Buy-In Advantage - by Dave Garrison (Hardcover)

A Dozen Lessons for Entrepreneurs - by Tren Griffin (Hardcover)

100 Proven Ways to Acquire and Keep Clients for Life - by Richard Weylman (Hardcover)