What Your Customer Wants and Can't Tell You - by Melina Palmer (Paperback)

What Your Customer Wants and Can't Tell You - by  Melina Palmer (Paperback) - image 1 of 1
What Your Customer Wants and Can't Tell You - by  Melina Palmer (Paperback) - image 1 of 1
$16.59When purchased online

About this item

Specifications

Dimensions (Overall): 8.9 Inches (H) x 6.0 Inches (W) x .9 Inches (D)
Weight: 1.15 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 300
Genre: Psychology
Sub-Genre: Social Psychology
Publisher: Mango
Format: Paperback
Author: Melina Palmer
Language: English
Street Date: May 11, 2021
TCIN: 83043241
UPC: 9781642505627
Item Number (DPCI): 247-31-1633
Origin: Made in the USA or Imported

Description



Book Synopsis



Use the Science of Behavioral Economics to Understand Why People Buy

"The most important business book to come out in years." -Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today

2022 First Place Category Winner CIBA (Chanticleer International Book Awards)
#1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer Service

What Your Customer Wants (And Can't Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buy-and how to use that knowledge to improve pricing, increase sales, create better "brain-friendly" brand messaging, and be a more effective leader.

Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.

Discover information and tools you can actually use to influence consumers. Go beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers.

Dramatically improve your effectiveness as a leader and marketer with the practical tools in this book:

  • Real-world examples that bring a concept to life and make it stick
  • Ideas to help you with problem solving for your business
  • Ways to hack your brain into coming up with innovative programs, products, and initiatives

If you liked marketing and business books like Nudge, Predictably Irrational, or This is Marketing by Seth Godin, you'll love What Your Customer Wants (And Can't Tell You).

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Shipping details

Estimated ship dimensions: 0.9 inches length x 6 inches width x 8.9 inches height
Estimated ship weight: 1.15 pounds
We regret that this item cannot be shipped to PO Boxes.
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