In these listings, purple makeup is used for plumping, adding shine, moisturizing, shading/contouring, and aiding blending.

The listings use age labels such as “6 Years and Up,” “13 Years and Up,” and at least one item labeled “16 Years and Up.”

They’re described as gliding on effortlessly, building and blending easily, and offering transfer- and smudge-resistance for smooth, long-lasting application.

Finishes shown include gloss, shimmer, translucent, and matte.

Wear times range from about 12 hours for several lip oils/glosses up to a 40-hour wear time claimed for a peel-off stain.