Target Plus™ Partner
MindWare is the award-winning creator, manufacturer and distributor of Brainy Toys for Kids of All Ages. Founded in 1990, the company started out with a small retail store in Minneapolis, evolving into a direct-to-consumer catalog and website business, as well as a wholesale business. We deliver our unique collection of brainy toys and games to customers' doorsteps, diverse classrooms, neighborhood toy stores and the world's largest retailers.Our diverse product line now includes educational toys, games, brainteasers, creative play activities, building sets, coloring books and more. Over the years, our toys and games have won many prestigious awards from Mensa Select, Good Housekeeping, Parents' Choice and the Spiel des Jahres in Germany. Our vision is to make the world smarter through playful learning.Our mission is about filling the world with fun, high-quality products that foster lifelong learning, growth and success.
What is a Target Plus™ Partner?
A Target Plus Partner is a third-party company that sells and ships items directly to you through Target.com and the Target apps. Target curates these Partners to bring you exciting brands and items you can order online. Target processes payment for items purchased from these Partners, and you can track items purchased from these Partners on your order details page.