Loading, please wait...

Musician's Friend
Target Plus

Target Plus Partner

Since 2018

Westlake Village, California

partner location

Musician's Friend

Musician's Friend was founded in 1983 by Rob and DeAnna Eastman. Newly married, the Eastmans financed the start-up with a $5,000 loan from Rob's parents and ran the business out of their suburban California garage. Eventually relocating headquarters from San Diego to a dairy barn in Southern Oregon, Rob and DeAnna, along with brother-in-law, Al Dinardi, grew the business into a prominent direct marketer of music gear. Our first catalog was just a simple two-color flyer offering discounted guitar strings and a handful of other accessories. With a combination of hard work and intimate knowledge of the music business, things quickly changed. We were among the earliest catalog marketers of music gear and the first to focus on rock-band gear, so we experienced amazingly rapid growth. We’ve come a long way from our dairy barn. Today we have multiple locations around the U.S. to provide quick delivery and excellent customer service. Our corporate headquarters is based in sunny Westlake Village, CA. Our two support centers reside in Salt Lake City, Utah and Indianapolis, Ind. Finally, our 700,000 ft distribution center is in Kansas City, MO.


What is a Target Plus™ Partner?

A Target Plus Partner is a third-party company that sells and ships items directly to you through Target.com and the Target apps. Target curates these Partners to bring you exciting brands and items you can order online. Target processes payment for items purchased from these Partners, and you can track items purchased from these Partners on your order details page.



*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.