$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- L'Oreal Paris Voluminous Original Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create Your Perfect Eye Makeup Look: With our collection of Voluminous lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
Description
L’Oreal Paris Voluminous Original Volume Building Carbon Black Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Washable mascara resists clumping and flaking, and leaves lashes supple and soft to the touch.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Suggested Age: Adult Use Only
Health Facts: Contains Ceramides
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Net weight: .28 fl oz (US)
Features: Non-Clumping, Non-Flaking, Built-In Brush
TCIN: 12912151
UPC: 071249101919
Item Number (DPCI): 052-04-0081
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, paraffin, cyclopentasiloxane, cera alba /beeswax, stearic acid, triethanolamine, acacia/acacia senegal gum, carnauba/carnauba wax, palmitic acid, dimethiconol, hydroxyethylcellulose, panthenol, imidazolidinyl urea, sodium polymethacrylate, methylparaben, peg/ppg-17/18 dimethicone, 2-oleamido-1,3-octadecanediol, propylparaben, simethicone, bht, polyquaternium-10, may contain [+/- ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, ci 77266/black 2, mica, ci 75470/carmine, ci 77510/ferric ferrocyanide, ci 77288 / chromium oxide greens, ci 77289/chromium hydroxide green], fil d26675/1' '
Shipping details
Estimated ship dimensions: 7 inches length x 2.7 inches width x 0.74 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The recent changes to this mascara formula have left many guests disappointed, as it no longer provides the same ease of removal and smooth application that they loved. However, some guests still appreciate its volumizing effects and color options. The mascara is noted for its ability to enhance lash length and thickness, making it a staple for many. Guests are eager for the return of the original formula that they cherished for years.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 4866 reviews
easy to apply: 4.13 out of 5
easy to remove: 3.79 out of 5
long lasting: 3.6 out of 5
quality: 3.48 out of 5
value: 3.46 out of 5
57% would recommend
690 recommendations
What happened?
1 out of 5 stars
Thumbs down graphic, would not recommend
LAlcott - 5 days ago, Verified purchaser
I don't know what the company did but they ruined a perfectly good mascara. It feels like it is waterproof, will not come off when washing my face and is overall a terrible mascara and does not work at all like it used to. No longer thickens, seperates and coats like the previous formula. Will be returning.
Great Mascara.
5 out of 5 stars
Thumbs up graphic, would recommend
Mbbaker - 7 days ago, Verified purchaser
- Hair color: Red
- Skin tone: Light
- Skin concern: Pores, Uneven skin tone
- Skin type: Oily
- Eye color: Green
Pleasantly surprised with the deep burgundy color. I do put on two coats to get full coverage. Also I can wear this for several hours without my eyes getting irritated.
Sorry I bought this
1 out of 5 stars
Melisma - 11 days ago
originally posted on lorealparisusa.com
I've been using this mascara for years, and didn't realize they reformulated it. It flakes even when I just put it on, and the flakes get in my eyes - I consider this a health hazard. Plus, something in it makes my eyes burn. I bought this in a two-pack, and it will just go to waste. Wish they still made the old version - it was great.
1 reply from LeCare team - 10 days ago
Hi Melisma. ! We are sorry to hear about the experience you had with Original Washable Bold Eye Mascara. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036, M-F 9:00 am – 5:30 pm ET for assistance and provide the reference number 41906994. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
Revert back to the old formula!!!
1 out of 5 stars
Britt - 11 days ago
originally posted on lorealparisusa.com
Have you changed the formula back yet? As you can see by all of the negative reviews, it was a detrimental mistake to change formula when you have had loyal customers for 20+ years. Now we are all spending money on other brands trying to find our new holy grail mascara when I could have just continued to purchase my monthly tubes of voluminous!! LISTEN TO THE REVIEWS, CHANGE IT BACK!!! I won't be purchasing ANYTHING from Loreal until you fix this horrible mistake!!!
1 reply from LeCare team - 10 days ago
Hi Britt ! Thank you for giving our Original Washable Bold Eye Mascara a try ! We apologize that you did not end up liking this product and appreciate you sharing your experience ! Feedback from our consumers is very important to us and helps us improve all of our products ! We appreciate the opportunity to be of service and hope you will continue to explore our products.
Great for my thin eyelashes
5 out of 5 stars
Thumbs up graphic, would recommend
Mindy - 15 days ago, Verified purchaser
- Hair color: Brunette
Best mascara, I’ve been using it for a decade, it separates well and builds well. I have thin and sparse eyelashes and this formula is perfect for me.
Give us the old formula back
1 out of 5 stars
Cutnup3 - 21 days ago
originally posted on lorealparisusa.com
Please go back to the old formula. I’ve used this mascara for over 25 years. It was my go to, I’d recommend it to everyone. One person asked me if I had false eyelashes on. Then the formula changed and it is awful. I can’t wear it. It doesn’t add volume anymore and it’s really flaky when I remove it and it irritates my eye. I don’t know why you’d change the formula of such a popular mascara. It was perfect the way it was. So disappointing.
1 reply from LeCare team - 18 days ago
Hi Cutnup3.. Thank you for reaching out about Waterproof Mascara. We are sorry to hear this mascara fell short of your expectations. We aim to provide the highest quality products to our consumers, and we will gladly pass your comments along to our team. It is our hope you can explore our current selection of mascara and find one you fully enjoy !
Not waterproof
1 out of 5 stars
Thumbs down graphic, would not recommend
Anna - 23 days ago, Verified purchaser
- Skin tone: Light
- Hair color: Brunette
- Skin type: Combination
- Eye color: Brown
It says waterproof when you select the color but it does not say waterproof anywhere on the packaging and IT IS NOT waterproof! I curled my lashes and immediately went straight again when I used the mascara.
1 reply from L'OrealParisProductExpert team - 2 days ago
Hi there, Anna! We are so sorry to hear about your experience with our Voluminous Washable Mascara. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Sticky and clumpy, dries out fast
1 out of 5 stars
Knashby - 27 days ago
originally posted on lorealparisusa.com
The original Voluminous mascara was perfect in every way, made my lashes look long and thick, some mascaras only do one or the other, this one always did both. It’s the only mascara I’ve ever used since my teens and I’m 48. I noticed in the last year or so, (maybe two), that it wasn’t working the same so I finally started trying others sadly. It clumps up now and dries out quickly. Doesn’t separate the lashes or make them look full or long and the texture seems “sticky”. I won’t be buying another tube just to throw it away. Whatever you’ve changed in the formula, you ruined it. Used to the best on the market.
1 reply from LeCare team - 26 days ago
Hi there Knashby! We appreciate you taking the time to share your feedback on the Voluminous Waterproof Mascara. We're sorry to hear it didn't meet your expectations and will pass this information along to our product development team. We hope you'll give our other products a try and find something that works better for you.
Burgandy mascara
2 out of 5 stars
Thumbs down graphic, would not recommend
Spicynach - 28 days ago, Verified purchaser
- Eye color: Brown
The color doesn't pop
1 reply from L'OrealParisProductExpert team - 23 days ago
Hi there! Thanks for reviewing our Voluminous Mascara. We are sorry to hear you do not enjoy the Burgundy shade. Your comments are valued and have been passed along to our Product Development Team. We hope you explore our other shades we offer!
New formula, Not Good!
1 out of 5 stars
Thumbs down graphic, would not recommend
kchaise - 29 days ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
- Hair color: Blonde
They have changed the formula!! I will not buy this again. It’s no longer easy to remove, and application is not as good as the old formula! This used to be my go to….
1 reply from L'OrealParisProductExpert team - 22 days ago
Hello kchaise! Thank you for sharing your experience with our Voluminous Mascara. We are truly sorry to hear that the product no longer meets your expectations and that you are finding the removal and application to be more challenging than before. We understand how frustrating it can be when a beloved "go-to" product no longer performs as you remember, and we deeply regret that this has been your experience. Your loyalty to Voluminous Mascara means a great deal to us, and we are disappointed that it is no longer your preferred choice. At L'Oréal Paris, we are always striving to deliver the best possible products, and feedback like yours is incredibly valuable. It helps us understand how our products are received by our loyal customers and where we need to focus our efforts. We truly appreciate you taking the time to share your honest thoughts.
The worst
1 out of 5 stars
Lulu42 - 1 month ago
originally posted on lorealparisusa.com
I have been using this product for 20+ years. Now it’s absolutely terrible. Not much in the tube and feels dried out. It also flakes off everywhere now. It used to glide on and lashes stayed in place. Now it flakes off in my eyes and lashes are flimsy so I’ve switched to a different brand. Voluminous blackest black used to be the best. I’m so disappointed you changed the formula.
1 reply from LeCare team - 1 month ago
Hi there. We're sorry to hear you didn't love our Original Washable Bold Eye Mascara. We'll be sure to pass your feedback to our team for consideration.
New formula, thumbs down
2 out of 5 stars
Thumbs down graphic, would not recommend
AFM - 2 months ago
Used to be my holy grail product until the recent formula change on the non-waterproof kind. The new formula smudges, is difficult to remove, and really irritates my eyes and makes them tear up... things that NEVER happened with the old version. Hate to say but I will not be purchasing again. Throwing this tube out. Bring back the original verson!
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi AFM! Thanks for reaching out to us regarding Voluminous Mascara. We're sorry to hear you had this experience and want to help. Please call us at: 1.800.322.2036, M-F,9A-5:30PM, ET. Give Ref#41394288 when calling. We look forward to hearing from you.
Severe Allergic Reaction!!!!
1 out of 5 stars
ela25 - 2 months ago
originally posted on lorealparisusa.com
I was so excited to use this mascara again since it used to be my daily driver. When I applied it, it went on so smoothly and I was so excited for how it made my lashes look. Within 20 minutes I started feeling the burning and itching sensation. I thought I had allergies, so didn’t think to take it off or that it had anything to do with the mascara. When I took it off at the end of the day, the mascara had gotten in my eyes, making the rash and itch even worse. I woke up the next day with my eyes almost sealed shut from the swelling and the itching was so bad. My eye lids were so swollen as well as my under eyes even down to my cheeks and nose. It has been an incredibly uncomfortable 48 hours since I applied the mascara. I finally made the connection that the only new thing in my routine was this mascara so it was 100% sure it was an allergic reaction to this mascara. Based on several reviews/forums online, it sounds like it’s a common occurrence.
Not like the original!
1 out of 5 stars
Dani - 2 months ago
originally posted on lorealparisusa.com
This mascara is awful. I've used this in the past, but it's not even close to the same (new formula?). It was clumpy, dry, and made my eyelashes very brittle and break. I thought maybe I bought one that was old, but I looked up reviews and my experience seems to be the consensus.
1 reply from LeCare team - 2 months ago
Dani. There ! Thank you so much for sharing your experience with our Waterproof Mascara. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers are important and helps us improve our products. We will share this information with our production and development teams.
Bring back the original please
1 out of 5 stars
cbbb - 2 months ago
originally posted on lorealparisusa.com
Used to love this mascara but now can only find it I 9x 11x 15x and it clumps and irritates my eyes. Would love the original back. I would tell everyone it’s the best mascara but now I’m at a loss.
1 reply from LeCare team - 2 months ago
Hi cbbb. There ! Thank you so much for sharing your experience with our Waterproof Mascara. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers are important and helps us improve our products. We would love to make this right please call our toll free number at 1-800-322-2036,1 M-F 9:00 am – 5:30 pm ET.
Doesn't work
1 out of 5 stars
Thumbs down graphic, would not recommend
DVerde - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Aging
- Hair color: Brunette
- Eye color: Hazel
Weights my straight lashes down even after I curled them. Not waterproof as stated on the websites description. This would need ti be waterproof in order to keep my lashes curled.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there DVerde. We appreciate you taking the time to share your feedback on the Voluminous Original Waterproof Mascara, in the shade 970 Deep Violet. We're sorry to hear it didn't meet your expectations and we will pass this information along to our product development team. We hope you'll give our other products a try and find something that works better for you.
Bring back old formula
3 out of 5 stars
Chan - 2 months ago
originally posted on lorealparisusa.com
You claim it's the same original formula, however, the last two batches that I've gotten are a 1000% different and have fibers. It is a shame because your formula was incredible for so many years, did not need the fibers, I don't see a positive difference with the fibers just annoyance on removal and sometimes I just don't want the fibers on my lashes. So no benefit of adding them. please go back to the old formula or revise your marketing accordingly, as it's not the same original formula
1 reply from LeCare team - 2 months ago
Hi there Chan. Thank you for sharing your experience with our Original Washable Bold Eye Mascara. We understand how frustrating it is when a mascara no longer delivers the same results you expected. We will share your feedback with the rest of our team and we hope that you will continue to explore our products in the future,
Eh
1 out of 5 stars
Carol - 2 months ago
originally posted on lorealparisusa.com
Why, why, why would you change the formula? It went from the best tmascara to eh. Please bring the original back!
1 reply from LeCare team - 1 month ago
Hi there! We appreciate you taking the time to reach out about our Voluminous Waterproof Mascara. It is possible minor changes were made to the product formula; however, the performance should meet or exceed previous results and may not be noticeable. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always accurate listing. We hope this helps!
Terrible
1 out of 5 stars
Bentley03 - 2 months ago
originally posted on lorealparisusa.com
Very disappointed with the new formula. I have been using this mascara for 20 years, it was perfect. The new formula leaves clumps upon clumps, it’s sticky, difficult to remove, and leaves eyes itchy and burning. Please bring back the old formula!
1 reply from LeCare team - 2 months ago
Hi Bentley03. We are sorry to hear about the experience you had with Original Washable Bold Eye Mascara. We want to speak with you directly about it. Please give us a call at @ 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance and provide reference 41226611.
My fave Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Cbmw - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging, Uneven skin tone
- Hair color: Blonde
- Eye color: Blue
I love this mascara, I've been using the same kind for at least 20yrs. I've tried other brands and just haven't found one that compares.