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Beauty Wellness Icons

Beauty Wellness Icons

Beauty & Personal Care

Target Clean icon

Target Clean

Products formulated without* propyl-parabens, butyl-parabens, phthalates, formaldehyde, formaldehyde-donors, nonylphenol ethoxylates (NPEs), oxybenzone, SLES, retinyl palmitate, hydroquinone, triclosan, triclocarbon, and BHA & BHT. Also, cruelty free and/or not tested on animals.** *In formulated beauty, personal care and household cleaning products, formulated without is defined as < 100 ppm of finished product. **Cruelty free and/or not tested on animals is designated and validated by each brand.

Bio-based icon

Bio-Based

Products that either utilize USDA BioPreferred Certification at 50% or higher or make an unqualified on-pack "bio-based" statement.

Biodegradable icon

Biodegradable Product

Products that either make an unqualified statement of utilizing biodegradable materials in the product on their package, or make a statement that the final product is 100% biodegradable.

Cruelty Free icon

Cruelty Free

Products that have an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.*

Dye Free

Products that make an unqualified on-pack statement indicating that they do not contain artificial or synthetic dyes, or carry an unqualified on-pack claim "no dyes" or "dye-free."

No Synthetic Fragrance

Products that either make an on-pack statement indicating that it does not contain synthetic fragrance, or it carries an unqualified on-pack statement "no fragrance."

Non GMO

Products that have an independent third-party certification, or carry an unqualified on-pack marketing claim relating to the final product being made without genetically engineered ingredients.

Non Toxic

Products that make an unqualified on-pack non-toxic statement (the statement cannot be limited to humans or environment).

Organic

Products that carry the USDA Organic Certification on pack, thereby meeting the National Organic Program’s definition of "Certified Organic" or "100% Certified Organic."

Formulated Without Parabens

Products that either carry an unqualified on-pack statement indicating that the product is free from parabens, or it carries an unqualified on-pack statement "no parabens", or products that are never formulated with parabens, as confirmed by the manufacturer.

Formulated Without Phthalates

Products that either carry an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates", or products that are never formulated with phthalates, as confirmed by the manufacturer.

Plant-Based

Products that carry an unqualified on-pack plant-based statement referring to the product (not plant-based packaging).

Formulated Without Sulfates

Products that either make an unqualified on-pack statement indicating that it does not contain sulfates (not added sulfates), or carry an unqualified on-pack statement "no sulfates" or "sulfate-free."

Vegan

Products that carry an unqualified independent, third-party certification or on-pack statement relating to the product being 100% vegan.

Aluminum Free

A product that either makes an unqualified on-pack statement indicating that it does not contain aluminum, or carries an unqualified on-pack statement "no aluminum" or "aluminum-free."