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Wellness Icon Glossary

Wellness Icon Glossary

Wellness made simple

We’ve carefully curated our wellness products to ensure they are better for you, your family or the planet. Going gluten free? More environmentally conscious? Our icon system makes it easier to make the right choice. To receive an icon, the item has to meet its category’s minimum requirement. If it meets the minimum requirement, the item is awarded icons that highlight what you want to know—so you can easily find what you’re looking for.

Essentials & Beauty

Minimum requirement: This means that an item is formulated without our priority chemicals propyl-paraben, butyl-paraben, phthalates, formaldehyde, formaldehyde-donors, or nonylphenol ethoxylates (NPEs). To truly understand the formulation and the chemicals therein, we also expect full ingredient transparency so that we can screen them. This means that generic ingredients like fragrance either need to be natural or have their sub-ingredients listed.

Bio-Based

A product that either utilizes USDA BioPreferred Certification at 50% or higher or makes an unqualified on-pack "bio-based" statement.

Biodegradable

A product that either makes an unqualified statement of utilizing biodegradable materials in the product on their package, or it makes a statement that the final product is 100% biodegradable.

Cruelty Free

Product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.*

Gluten Free

A product that has an unqualified independent third-party certification, or it carries an on-pack marketing claim relating to the finished product being gluten-free.

No Added Fragrance

A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or it carries an unqualified on-pack statement "no fragrance."

Non GMO

A product that has an independent third-party certification, or it carries an unqualified on-pack marketing claim relating to the final product being made without genetically engineered ingredients.

Non Toxic

A product that makes an unqualified on-pack non-toxic statement (the statement cannot be limited to humans or environment).

Organic

A product that carries the USDA Organic Certification on pack, thereby meeting the National Organic Program’s definition of "Certified Organic" or "100% Certified Organic."

Paraben Free

A product that either carries an unqualified on-pack statement indicating that the product is free from parabens, or it carries an unqualified on-pack statement "no parabens", or a product which is never formulated with parabens, as confirmed by the manufacturer.

Phthalate Free

A product that either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates", or a product which is never formulated with phthalates, as confirmed by the manufacturer.

Plant-Based

A product that carries an unqualified on-pack plant-based statement referring to the product (not plant-based packaging).

Responsible

The product has one or more of the following:

- Roundtable on Sustainable Palm Oil (RSPO) certification or other sustainable palm oil statement or certification.

- Carries EPA Safer Choice certification.

- Carries Cradle to Cradle Products Innovation Institute’s Cradle-to-Cradle certification.

Sulfate-Free

A product that either makes an unqualified on-pack statement indicating that it does not contain sulfates (not added sulfates), or it carries an unqualified on-pack statement "no sulfates" or "sulfate-free."

Vegan

A product that carries an unqualified independent, third-party certification or on-pack statement relating to the product being 100% vegan.

Food & Beverages

Minimum requirement: Product is made without synthetic flavors, colors, preservatives, sweeteners; high-fructose corn syrup; or added trans fat.

Fair Trade

A product that has an unqualified independent third-party certification related to the product being made in accordance with fair-trade principles in which fair prices are paid to producers in developing countries.

Gluten Free

A product that has an unqualified independent third-party certification, or it carries an on-pack marketing claim relating to the finished product being gluten-free.

Non GMO

A product that has an independent third-party certification, or it carries an unqualified on-pack statement relating to the final product being made without genetically engineered ingredients.

Nutritious

Products that meet Target’s definition of "Nutritious" in the Food Wellness Standard.

Organic

A product that carries the USDA Organic Certification on-pack, thereby meeting the National Organic Program’s definition of "Certified Organic" or "100% Certified Organic."

Plant-Based

A product that carries an unqualified on-pack, plant-based statement referring to the product (not plant-based packaging).

Responsible

A product that has one or more of the following:

- An animal-welfare certification (e.g. Humane Bunny Certified, Humane Heartland Certified, Animal Welfare Approved).

- The product’s seafood components must meet Target’s Sustainable Seafood Policy. This includes being Wild Caught or Marine Stewardship Council certified.

- Roundtable on Sustainable Palm Oil (RSPO) certification or other sustainable palm oil statement or certification.

Simple Ingredients

Product that meets Target’s definition of "Minimum Requirements" in the Food Wellness Standard: no synthetic flavors, synthetic colors, synthetic preservatives, or synthetic sweeteners; no high-fructose corn syrup; no added synthetic trans-fat.

Vegan

A product that carries an unqualified independent, third-party certification, or carries on-pack statement relating to the product being 100% vegan.

Whole Grain

A product that carries an on-pack Whole Grain Council Stamp, or it has at least 8g of whole grains per serving.

Supplements & Nutrition

Minimum requirement: Product is made without synthetic flavors, colors, or sweeteners; high-fructose corn syrup; or hydrogenated oils.

Gluten Free

A product that has an unqualified, independent third-party certification, or it carries an on-pack marketing claim relating to the finished product being gluten-free.

High Protein

A product that contains at least 20% of the daily value for protein per serving of individual foods.

No Artificial Flavors, Colors or Sweeteners

A vitamin or nutritional supplement product that does not contain artificial or synthetic flavors, colors or sweeteners.

Non GMO

A product that has an independent third-party certification, or it carries an unqualified on-pack statement relating to the final product being made without genetically-engineered ingredients.

Organic

A product that carries the USDA Organic Certification on-pack, thereby meeting the National Organic Program’s definition of "Certified Organic" or "100% Certified Organic."

Plant-Based

A product that carries an unqualified on-pack plant-based statement referring to the product (not plant-based packaging).

Prebiotic or Probiotic

A product that carries an unqualified on-pack statement about the product containing prebiotic or probiotic ingredients.

Vegan

A product that carries an unqualified, independent third-party certification, or carries on-pack statement relating to the product being 100% vegan.

*Products in stores with a ‘Cruelty Free’ shelf tag were evaluated against our older definition: ‘The product is not tested on animals [Leaping Bunny Certification, Caring Consumer PETA Certification, or Choose Cruelty Free (CCF) certification].’